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History of consumption and its interrelation with the society

Thierry Maillet

Thierry Maillet is specialized in marketing and created the marketing term 'Generation P', according to him represents the evolution from the consumption society to the participation society. Between 1994 and 2003 he founded two marketing consultancy bureaus, where Thierry Maillet advised the ...

Keynote spreker
Keynote spreker,


1.   Marketing
2.   History of Marketing
3.   Trends in marketing
4.   Marketing retail
5.   Marketing in the luxury business
6.   The participation society

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