Professor Bracken is a leading expert in global competition and the strategic application of technology in business and defence. He has devoted his research and teaching to developing solutions for...
Professor Bracken is a leading expert in global competition and the strategic application of technology in business and defence. He has devoted his research and teaching to developing solutions for senior management as it deals with rapidly changing strategic developments under conditions of intense uncertainty.
At Yale he designed and teaches the new MBA required course on Problem Framing, which uses scenario techniques and alternative futures to navigate and create new value in a turbulent business environment. The tools in this course are applied to business cases in private equity, technology, energy, and political risk. Bracken is considered an expert in private equity and his analyses offers rich insights to his students — both in the classroom and the boardroom.
Bracken also teaches Business, Government, and Globalization, which examines the multinational corporation's strategy and structure under globalization; and Strategy, Technology, and War which develops technology and innovation landscapes for business and defence.
Professor Bracken is rated as the best teacher in Yale's executive education programs. He has taught in corporate education programs in the U.S. and around the world. He is a consultant to private equity funds, accounting, and insurance companies as well as to various parts of the U.S. Government. He often leads business war games for companies facing new challenges, and recently ran a game on the competitive evolution of the European asset management industry. A member of the Council on Foreign Relations, he serves on the Chief of Naval Operations Executive Panel, the Transformation Advisory Group of the U.S. Joint Forces Command, as well as advising other parts of the Government and National Academy of Sciences Task Forces.
At Yale he is a Fellow of Silliman College and a member of the Elizabethan Club. Before joining the Yale faculty, Professor Bracken was on the senior staff of the Hudson Institute for ten years, where he led the management consulting arm of the Institute. Bracken grew up in Philadelphia, and he enjoys golf, dude ranching, and ham radio.