Australian born and 18 year Los Angeles resident Bob Pritchard BSc. has enjoyed an extraordinary 30 year career. His unique sales, marketing, and motivational ability has taken Bob from sharing a two ...
Australian born and 18 year Los Angeles resident Bob Pritchard BSc. has enjoyed an extraordinary 30 year career. His unique sales, marketing, and motivational ability has taken Bob from sharing a two room apartment as a child with three generations of family to international success as a businessman, marketer and speaker.. His outside the square philosophy has led to Marketforce One Inc. being represented in the United States, Europe and Australia working with corporations, sports and entertainment entities.
In 1999, Bob Pritchard won the highly prestigious 'International Marketer of the Year' award. It is an extraordinary journey of courage, motivation and determination.
Bob Pritchard began his career as a performer, after ten years as a performer, and with over 400 singing and dramatic television appearances, and numerous successful recordings to his credit, Bob retired from performing to pursue his business and marketing career. His first endeavors were in the entertainment arena, staging events, including 38 presentations at the Sydney Opera House. During this period he created the Australian Pops Orchestra.
For the next decade, Bob became involved in many business ventures, primarily involving the marketing of products, before joining Rupert Murdoch's News Limited. Bob then became Marketing Director for Australia's richest man, Kerry Packer's PBL Marketing. At PBL, Bob's responsibilities included marketing major Australian movies, the 7 nation World Series Cricket competition, Formula One motor racing, Skins Golf, health Clubs, and tours such as Opera legend Kiri Te Kanawa.
In 1984, Pritchard conceived and engineered the first privatization and Stock Exchange listing of a sports team in Australia becoming CEO of the organization which owned both a professional football and basketball team. His achievement in increasing sponsorship, attendance and media exposure for the football team is the subject of a book and a television documentary.
Following this success, Bob moved to the United States where Marketforce One was established. Pritchard, and Marketforce One, Inc. have created; incentive programs for Japan's giant Nissay Insurance; staff motivation video and intranet communications system for Citicorp; promotions for Ford; hospitality programs for Wilkinson Sword; global TV exposure for General Mills; retail shelf space for Southern Cross Snack Food; sampling programs for Dentsu; logos and brochures for Global Sports; 16 country, five continent multi-million dollar lifestyle project for The Coca-Cola Company; sponsorship programs for Anheuser Busch and unique positioning vehicles for Vons Grocery chain. His 'Goosebumps' promotion for Frito Lay's Smiths Snackfood Division resulted in a sales increase of 64.5 % ($115 million).
Pritchard was appointed as a consultant to Fox Studios for their 260 acre working studios, entertainment, theater and restaurant theme park. He was also appointed to represent all corporate interests at Darling Harbor in Sydney, the fifth largest Summer Olympic Games site in history.
His success in sport is exceptional; Marketing of Formula One Motor Racing; Skins Golf with Norman, Nicklaus, Ballesteros and Watson; World Series Cricket'; Katarina Witt 18 Olympians Asian Tour; World Champion Heavyweight Evander Holyfield, Legends Tennis, to name a few.
In 1997, the American Film Industry celebrated it's centenary and Pritchard was selected to create the 18 month, multi-million dollar, global marketing campaign involving all the major studios and television networks. The Los Angeles Philharmonic Orchestra, The Environmental Media Awards featuring Mikael Gorbachev, Disney Chief Michael Eisner and CNN's Ted Turner, have also numbered among Pritchard's clients.
Bob was selected as the co-host of the 1998 Asia and Pacific region Miss Universe Quest telecast in 56 countries across the world. He also hosted the pilot of the television show 'Dreams of Ordinary Men' which recognized outstanding small business achievement.
In the mid 1990's Bob began to share his broad international business experience by speaking to corporations and business organizations.
Today, he numbers among his clients 87 of the Fortune 500, including Microsoft, Coca-Cola, Ford, Anheuser Busch, Morgan Stanley, Mercedes Benz, BMW, Toyota, American Express, AT&T, Alcatel, Lucent Technologies to name a few.
Apart from still traversing the globe almost on a weekly basis, consulting to major corporations, working with small businesses to create strategic relationships internationally, he is one of the leading business and marketing speakers in the world. He is a regular contributor to television, radio, newspapers and magazines, has been featured on '60 Minutes' and other television programs around the world. He is the author of three internationally best selling books.
His 8 CD Superset, 'Kick Ass Marketing – how to blitz your competitors in a technology driven, information age world.' has enjoyed great success as have his subsequent releases, 'Marketing Wizard', a 6CD Superset and the 4CD Set '15 Keys to Guaranteed Business Success'.
Bob Pritchard BSc, CSP, AISMM has business clients on 5 continents, including Fortune 500 companies and SME's. He sits on the board of 5 companies and hosts The Bob Pritchard Radio Show on the VoiceAmericaBusiness channel with 246,000 listeners worldwide. He discusses all aspects of business, leadership, marketing and sales and interviews the world's top business movers and shakers. Winner of the 'International Marketer of the Year' award, co-winner of four Silver Telly Awards for his work with Citibank.
Bob has 5 best selling books internationally, including his new release from Wiley and Sons, "Kick Ass Business and Marketing Secrets – How to Blitz Your Competition", which Tim Draper, the Prince of Silicon Valley and responsible for Skype, Hotmail and Baidu says "Read it and they will come". Bob has given over 1500 presentations on business and marketing in 53 countries. Bob is engaging, motivating, educational, challenging and entertaining.