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Professor of Advertising and co-author of the best-selling book Integrated Marketing Communication: Pulling It Together And Making It Work

Robert F. Lauterborn

Robert F. Lauterborn was the first James L. Knight Professor of Advertising in the UNC-Chapel Hill School of Journalism and Mass Communication, a distinguished chair made possible by a million-dollar grant from the Knight Foundation “to improve the teaching of advertising.” He is also a ...

Keynote Speaker
Keynote Speaker,

Specialist Subjects

1.   Marketing
2.   Advertising
3.   Integrated marketing communications
4.   Creativity
5.   Marketing/advertising management
6.   Branding

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