Andy Mosmans is Registered Marketer, studied Business Economics at the Erasmus University of Rotterdam and worked in various international marketing and management roles at Philips Electronics, FHV...
Andy Mosmans is Registered Marketer, studied Business Economics at the Erasmus University of Rotterdam and worked in various international marketing and management roles at Philips Electronics, FHV BBDO and BBDO Worldwide.
Actively involved in the business of branding, marketing and communications he has participated in a host of different national, regional and global assignments for corporates, organisations, startups, scaleups and cities. Furthermore, Andy is a publicist in many (international) marketing and management magazines, and as a member of The Speakers Academy, he has conducted many seminars and workshops to top executives in a variety of forums and countries.
Today, Andy operates as a branding & business development expert and entrepreneur out of Andy Mosmans & Company and ARA Creative Agency. He is also Global Advisory Board Member of the Get in the Ring Startup Foundation, Chairman of the Supervisory Board of the Amstelland Hospital and a member of the Advisory Board of Rotterdam Partners.
Books of his hand are Marketing-Communication and Chaos (1990), Brand Management (1998/2003), Corporate Reputation (1999/2001), Mosmans about Marketing, Brands and Management (2003), Ondernemingssucces (2004/2006/2008), Branding NL (2009/2011/2013/2015) and Startup Branding (2017).
Last but not least he is co-founder of the Institute for Branding & Business Development (IBBD) at Kasteel Groeneveld in Baarn and Visiting Professor Strategic Brand Management at the Jiao Tong University in Shanghai.