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Professor of Advertising and co-author of the best-selling book Integrated Marketing Communication: Pulling It Together And Making It Work

Robert F. Lauterborn

Robert F. Lauterborn was the first James L. Knight Professor of Advertising in the UNC-Chapel Hill School of Journalism and Mass Communication, a distinguished chair made possible by a million-dollar grant from the Knight Foundation “to improve the teaching of advertising.” He is also a ...

Keynote spreker
Keynote spreker,


1.  Marketing
2.  Advertising
3.  Integrated marketing communications
4.  Creativity
5.  Marketing/advertising management
6.  Branding

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