René Boender

Column ACADEMY® Magazine voorjaar 2016

Generatie Z is aan zet! Wie nu afhaakt, haakt nooit meer aan! Lees publicatie

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Column ACADEMY® Magazine 2015-2016

EEC is de weg naar 'business happiness'! Bij Apple, Amazon, Starbucks... En bij jullie? Lees publicatie

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René Boender op slotevenement KOC

Lees publicatie

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Rijnmond Business okt/nov: 'Eén baan is niet leuk'

Lees publicatie

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'De onstuitbare opkomst van een digitale generatie!' - IBM Inspire Magazine 12 (2014)

Lees publicatie

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‘Tien jaar geleden spraken we elkaar 14 uur per dag live, nu nog maar 8’

Lees publicatie

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De marketingmagie van het Rijksmuseum (in: Business Nationaal)

Lees publicatie

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Denk als Steve Jobs! Het werkt! (www.deondernemer.nl, juni 2013)

Lees publicatie

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Speakers Academy® Magazine 2011

Héééé, Wake up! Lees publicatie

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Column 'Generatie Z' - Oktober 2010

Lees publicatie

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Branche & Business, juli/augustus 2010

‘Doorbreek sleur en routine!’

Lees publicatie

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Interview ACADEMY® Magazine, voorjaar 2009

René C.W. Boender maakt marketing makkelijk met energie, enthousiasme en creativiteit Lees publicatie

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Sports&Business 2009

"Voetballers moeten zuinig zijn op hun marktwaarde" Lees publicatie

Hillary Clinton

''René, playing with grammar and visuals looks so easy to grab the attention. But this was over the moon.You made it unconventional memorable. Einstein would have loved it!"

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Wegener Media

Berry Leenders

''René, ik moet je onze complimenten overbrengen voor jou fantastische verhaal op Consumeer Live. Iedereen was onder de indruk.'' 

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Siemens Nederland

Fred Bol

''Geachte heer Boender, Ik heb gisteren uw presentatie gezien bij Albron.Ben hiervan zeer onder de indruk en heb vele bruikbare tips gekregen. Dank daarvoor…''

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Commercieel directeur/organisator Rabobank Inspiratiebijeenkomsten

Cees Vingerling

"René Boender is een positieve wervelwind van ideeën. Hij spiegelt, triggert en daagt je uit. Hij heeft inhoud en humor en geeft je ondernemerschap een turbo-injectie. Niet vreemd dat René de meest gevraagde key note speaker is bij onze Rabobank Inspiratiebijeenkomsten voor ondernemers".

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JAM Group France

Jean-François Teillet, CEO

"Fabulous! Let me underline the great pleasure I have had to meet you and to attend to your conference speech in Miami, on the 26th of October."

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Harvard Summer Summit

prof. dr. Gregory Briggs

"If you want to discover how to build world beating innovations and brands, you have to follow René Boender‘s groundbreaking keynote! It’s challenging, creative, energetic, fun, rigorous but also pragmatic…"

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RBTT Bank

RBTT Bank

"The world is changing; are you changing, too?' is the title and question of a lecture given by international marketing maven extraordinaire René Boender, and he asked that question to a number of Aruba's top business people on Thursday afternoon, September 4, during a special presentation sponsored by RBTT Bank at the Renaissance Convention Center.

Some may remember Jerry Della Famina, who became something of a celebrity when he and his cohorts turned Madison Avenue topsy-turvy in the 1960's and 70's and he authored the bestselling book 'From those Wonderful Folks who gave you Pearl Harbor'. René is this generation's advocate of creative thinking in marketing and advertising, and a well-versed advisor to the world's top companies of how to make the most of the tools that are now available. One of these, of course, is the Internet, but most importantly is the 'Big E', -- energy, which if encouraged in a company's marketing people, will infuse their ideas and campaigns. René is also a great believer in women in business and important positions: 'If you present something to a man, they will talk about it,' he asserts, 'if you ask a woman, they will DO.' In his opinion, '(Wo)men make the world! - and ICT,' (information and communication technology.)

In a wonderfully stimulating and entertaining presentation, he enlightened some of Aruba's most influential executives, and it is his hope, stimulated them to more originality in their marketing tactics. Described as a 'Brand Booster, Brain Agent and Trend Teller,' Ted Turner of CNN says of him 'even more significantly, all of them call him 'Visionary' - René Boender's professional domain is the world'

Boender is a great believer in the use of humor to market one's product, and taking advantage of today's tools, such as YouTube, both of which are available to any marketing manager at little or no cost. He interspersed his presentation with several hilarious and creative examples that easily can now be seen on the Internet; two notables from a restaurant in London and a lip balm from New York that were made on a tiny budget, played on Youtube for no cost, were viewed by millions, and rocketed the companies they represented to instant success. 'The good news is... you don't need an enormous budget' as these examples show, 'you need ROI-return on ideas.'

A ninety-minute presentation packed with superlative ideas and information is difficult to present in the limited space of the printed page of THE NEWS, but here are some worthy highlights. Regarding the Caribbean, René advised investigating China as a customer, where they have 'tons of money and are ready to spend.' This should interest Aruban business people considering that the Annual Business Forum of the Greater Caribbean 2008 is about to take place in Aruba on September 22 to 25, and organizers confirm trade delegates from China will attend.

Moreover, René advises those wishing to succeed in a highly competitive global market filled with 'me too's' or imitators, they consider these following factors of 'today's reality' and 'keys to success.'

1.The digital lifestyle is rewriting the rules of marketing2.Time compression is changing the evaluation of mankind (people are becoming increasingly 'cash rich' but 'time poor')3.Generation X-tasy is fostering an extravagant mindset4.Unwired is recasting the mobile phone as the 'appliance' of the future5.Voyeurgasm (no, that is not a misspelling-ed) is reshaping future media.The last original 'Boenderism' signifying that one must present a multimedia marketing experience to your audience that stimulates and satisfies their perception and intellect. 'You have to create a story,' he asserts, 'You have to inspire your audience.' Keeping these points in mind, and also the idea of letting your marketing department have fun, encourage them to exercise their creatively, and not constrain them with constant reminders of keeping to budget. 'The problem is not to get new innovative thoughts into your mind -but to get the old ones out! Remarkable visions and genuine insights are always met with resistance; forces for mediocrity will align to stop you! Persist! Don't give up, go for it!' This was the first such seminar that RBTT Bank arranged for their elite clientele, and RBTT President Edna Farro was very pleased with the presentation, which created quite an excited buzz during the social hour afterwards, when the bank hosted a wine and cheese soiree for their guests. Marketing Manager Robert Moons informs that RBTT General Manager Perrot Hurtado had attended a presentation by Boender, and felt it was something they should bring to their customers, rather than usual events they schedule during the year to reward them for their business, and RBTT executives report they are very pleased with their choice.

For those that missed this wonderfully stimulating presentation, Boender will be back in the region in January as the keynote speaker for the annual business dinner of the Curacao Chamber of Commerce, and welcomes challenges, which he dubs 'mind candy,' to which he can turn his acute, informed and original thinking, along with his energy and enthusiasm, which appear boundless."

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attending TNT express seminar

Niels Hoogeweg

"René Boender has been in my mind ever since I have attended this seminar. I asked him for advice and now I flow. It’s amazing to experience that a few mind sets can mean so much change! Therefore I thank him! Working "with" or at the speed of light is the perfect way to get done what is in your mind. Believe in the dream and make it true. All "obstacles" are your own personal challenges, if they were not there, you would not make any progress. Thank you for helping me "re-minding".''

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Managing Director ACCOR Hotels Nederland

Caro van Eekelen

"Je was weer heel goed, dank daar voor. Mensen zijn volgende dag erg enthousiast naar hun land terug gekeerd. Het programma zat goed in elkaar en ze hebben veel van je opgepikt! Leuk weer!"

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Columbia University at WeÂ’ll2013

Professor Dickson Despommier

"René, You have the gift of insight into science and human behaviour and a great sense of humour to go with it. A very rare combination! I would be honoured to share the stage with you again, anytime, anywhere!"

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Minister van Staat België

Mark Eyskens

René Boender is de man die met een formidabel talent onze kennismaatschappij verstaanbaar maakt en de kunst verstaat om informatie tot boodschap om te smeden, mededeling tot trefzeker bericht, project tot een visionair idee, partituur tot aantrekkelijke melodie. Boender is onbetwistbaar uitgegroeid tot de "great communicator", de magiër die verandering omzet in verbetering, geruchten in een wervend nieuws, twijfel in hoop voor de toekomst, aarzeling in wilskrachtige inzet.

Hierbij maakt hij op meesterlijke wijze gebruik van het hele communicatieve wapenarsenaal: het onophoudelijk spuien van ideeën - hij wordt wel eens de "ideeënfontein" genoemd - het inspireren van beleidsverantwoordelijken zowel in het bedrijfsleven als in de overheidssector, het vernuftig verwoorden van wat moeilijk formuleerbaar is, het bezielen van leiders, het verkennen van uitdagingen en het aanreiken van oplossingen. Daarbij is het denken van René steeds opvallend toekomstgericht.

Hij heeft intuïtie voor wat komen gaat en beseft ten volle dat de belangrijkste taak van de huidige generatie erin bestaat alle wervelende veranderingen, die op ons afkomen, om te zetten in echte menselijke vooruitgang. Maar dan moet je ook weten wat je bedoelt met menselijke vooruitgang. Daar heb je een mensbeeld bij nodig, dat misschien efficiënter door het voorbeeld dan door de beeldspraak wordt ingevuld. René Boender straalt een bepaald mensbeeld uit waardoor hij,er ook in slaagt toehoorders, klanten, consumenten, managers en leiders van allerlei slag te "beraken". Zijn innemende persoonlijkheid is op zich een levende boodschap en een communicatieve poster, die weinig commentaar behoeft.

Ook als Boender niet spreekt, spreekt hij voor zichzelf omwille van zijn planetaire ervaring van mensen en dingen en zijn visionaire blik op wat komen gaat in een wereld die steeds meer ons dorp is geworden. Ik heb René aan het werk gezien en gehoord op de overweldigende "Outlook"-sessie, waar hij op mij door wat hij zegt, doet en is, op mij een diepgaande indruk heeft gemaakt. Hij is echt een trendteller.
 

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Leadership Development program USA

Patricia Reid

Dear René, wow, Sometimes opportunities come gift wrapped. In the case of Great to Cool and your keynote, that was the case. You are so bulls eye, spot on. We needed inspiration, intellectual stimulation and most off all fresh perspective to see everything in a new context. Thanks you for your great attribution at this summit. I call it Appleism
 

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ING Nederland

Hans Hagenaars, hoofddirectie

"Eén heerlijke vitamine pil. Leef altijd volgens het BBB (Brain Booster Boender) principe; altijd op de helft van je tegenstander!"

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Lid RvB BDO/Friend of New Business School, Amsterdam

Ron H. van Eijk RA

"De masterclass van René Boender voor ‘the New Business School te Amsterdam’ was een event! 120 minuten lang (of moet ik zeggen kort… de tijd vloog voorbij) hebben de studenten ademloos geluisterd naar zijn inspirerende woorden, gelardeerd met verrassende en originele YouTube-filmpjes. Zijn boodschap was helder: maak onderscheid als aankomend entrepreneur! Zijn oproep om hem vooral per e-mail vragen voor te leggen werd binnen een dag ruim beloond. Kortom: een zeer leerzame masterclass, met heel veel vitamine voor nieuwe energie!"

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Koninklijk Theater Carré

Janine Wright Plv. Manager Verkoop

"Ik wil je heel erg danken voor je inspiratie! Dank voor je presentatie vol humor, snelheid, unieke vondsten, energie, positiviteit en de passie die er werkelijk van AFdruipt!!!"

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Ricoh Nederland

David Antes, Account Manager

"Ik heb met veel genoegen naar je verhaal geluisterd op het Ricoh Power of Knowledge-event! Op het moment dat ik iemand zo zie excelleren in een bepaalde vaardigheid, moet ik regelmatig denken aan deze uitspraak van Nelson Mandela: "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that frightens us most. We ask ourselves, "Who am I to be brilliant, gorgeous, talented, and famous?" Actually, who are you not to be? You are a child of God. Your playing small does not serve the world". Hulde aan de mensen die hun talenten tonen en het beste in zichzelf naar boven kunnen halen."

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Eggnovation Holland

drs. Ton van Dijk; CEO

"Ik wil je nogmaals complimenteren met jouw presentatie vanmiddag. Je hebt het weer voor elkaar gekregen om de naar binnen gekeerde pluimveesector op het puntje van hun stoel te krijgen. Het was de hele avond de 'talk of the town' en dat zal nog wel even doordreunen. Het regende complimenten aan jouw adres. Je hebt echt ‘momentum’ gecreëerd. Hier moet het nodige van in daden om te zetten zijn. We gaan er tegenaan! Het was weer een plezier om met je te werken."

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Bas van Werven, anchorman

BNR Nieuwsradio

"René Boender is een zowel een boardroom als podiumtijger die met een geweldige presence in staat is om de meest complexe materie voor kenners én leken zo te ontrafelen, dat zij zelf gaan inzien dat ze zich de afgelopen tijd teveel hebben laten leiden door hun vastgeroeste ideeën. Zo, dat was een wel erg lange inleiding om te zeggen dat u René Boender moet boeken als u echt geïnspireerd wil worden!"

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NGEF Monaco

Mike Ferrier, Managing Director/IUM Professor

"René Boender came to Monaco like Julius Caesar. Veni, Vidi, Vici. He came. He talked. He conquered. And all reactions were electric. Even Prince Albert’s!

René Boender was the key-note speaker at this year’s NGEF Conference organized annually by the University of Monaco. The NGEF invited famous entrepreneurs (Like Easy Jet Stelios, Philip Green etc) to encourage students from all over Europe to become entrepreneurs and learn from those who made it.

René was the opening thunderstorm that created the wave that allowed the media and us to claim this year's Forum as the best ever.

Students are used to listening to lectures and professors. They are hard to impress. René enthused, amused and bemused. The students and Monaco business angels had never seen anything like it.

At least 25% of the delegates e mailed him afterwards - a Forum record. René replied to them all and is actively helping at least six develop their ideas.

He sure knows how to work up a crowd and make it happen…."

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Sara Lee Foods AMEA

Peter Doodeman, CEO & President

"He puts your company upside down and up again. René makes difficult easy... it’s the fast track to get more success and innovations."

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Greenville

David E. Karr, President Comfortaire Corporation

"I want to thank you for the time, energy and creativity that you shared with us!

I will admit that when my team said they had met a marketing “guru” and wanted to bring him to Greenville, I was not overly impressed. So, I was prepared for “another day of mediocrity” but as it turned out I was blessed with one of the best, most energizing days that I’ve ever experienced in business. You brought marketing alive in a way that I’ve not heard from others and I believe it is because you live it every day so that it is real, not a bunch of words. What was most impressive was that you brought an action plan for us to follow…not just a bunch of ideas. An action plan integrated into stimulating and actionable ideas was a gift for us. Your breadth of experience with high impact companies allows you to bring life to your presentation. I will honestly tell you that I look forward to working with you in the future .Thank you again for everything that you gave to us."

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McDonalds

Charlie Bell

"He makes the sun shine out of the mud. Let rain feel as liquid sunshine. He can make you fly. Not only for a moment. His voice is felt throughout the company for a long time. Wow... what a motivator!"

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Konverentsid

Toomas Tamsar, CEO

"Thank you once again for your presentation in Pärnu, René. People were delighted! Your contibution was really very important at the 15th annual Estonian Leadership Conference in Pärnu. The audience had been spoilt by the numerous world class speakers before. René Boender still managed to make them ’wow’. His cases were well chosen and he kept a very good dynamics (very energetic and humorous) all through the presentation. A great wake-up call for managers."

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Head of content services Tele2 Eesti AS

Andres Jõesaar

René, thank you once more for the very good emotional and inspiring presentation you made at Pärnu Juhtimiskonverentsid. This was like a fresh air and bright light into the old conservative warehouse!

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CEO Radio538

Jan-Willem Brüggenwirth

René Boender was one of the most challenging and inspiring keynote speaker of the Radio 538 Base Camp Day. Presenting what great communication can do for your brand and how you can accomplish that by originality and inspiring creativity. His energetic enthusiasm with the help of the coolest cases got everybody to great heights. In this setting the best radio ideas where born, worked on and executed.
René is a real energy shot lasting more than a day!