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Jan Rijkenberg

© BSUR

Jan Rijkenberg

Brand strategy, entrepreneurship and creativity.
Languages : English, Dutch

  • Categories

  • Marketing
    • Branding
    • Image
    • Online Marketing / E-commerce
  • Communication & PR
  • Presenters / Conference Hosts / Moderator
  • Sustainable Entrepreneurship
  • Trends
  • Employability

  • Lecture
  • Workshop / Masterclass
  • Consultancy
  • Presenter
  • Subjects

  • Brands, branding
  • Communication
  • Advertising
  • Image & identity management
  • Concepting
  • Brand Innovation
  • Doing business with China

Jan Rijkenberg is co-founder and CEO of BSUR Group, a creative branding consultancy with offices in Amsterdam, Shanghai and São Paulo. BSUR advises international companies like MINI (BMW), Wrangler, Otto Group, Specsavers and Princess Yachts (LVMH).

He is also Advisory Board member of the Amsterdam School of International Business (AMSIB).

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Jan Rijkenberg is co-founder and CEO of BSUR Group, a creative branding consultancy with offices in Amsterdam, Shanghai and São Paulo. BSUR advises international companies like MINI (BMW), Wrangler, Otto Group, Specsavers and Princess Yachts (LVMH).

He is also Advisory Board member of the Amsterdam School of International Business (AMSIB).

Rijkenberg is a frequently asked speaker around the content of his book ‘Concepting’, reviewed by many as the new marketing bible. He takes the reader on a journey into a new communication-oriented era in which successful brands will be less focused on products but more on the brand’s vision, philosophy and mentality. Nowadays frequently summarized as ‘purpose’. Rijkenberg shows the reader how to build new brands based on this vision, but also shows how ‘product brands’ can transform into ‘concept brands’ to make them sustainable for the future. ‘Concepting’ reached its 12th edition in Dutch, and as such has become a bestseller in the marketing and communication literature. The book has also been published in English, Serbo-Croatian, Turkish, Portuguese and Chinese. Rijkenberg regularly publishes articles and columns in leading trade magazines.

As a result of BSUR’s office in Shanghai, Rijkenberg also has a wide experience in the field of Chinese companies wanting to move into western markets (after the Japanese and the Koreans). So next to lectures about Concepting, branding and communication, he regularly speaks about the theme ‘China goes West’  (what does and does not work, what we should understand to cooperate etc.).

Rijkenberg knows how to play with his audience, raises provocative thoughts and brings everything together in a tangible perspective, in but a few minutes. He not only shares a lot of visionary thoughts with his audience but he also brings them alive with dozens of practical examples. Jan Rijkenberg knows how to keep people alert and make them respond. Hence, he sends people home with a healthy dose of inspiration, which will certainly help them in their marketing and communication roles, or in doing business with China.

Rijkenberg is married, has two daughters and a grandson and is a frequent marathon runner.

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