Strategy | Sustainability | Resilience
Wim Vermeulen
Wim Vermeulen helps organizations turn sustainability, resilience, and reputation into strategic advantage. With experience across London, New York, and Moscow, he guides companies through climate, geopolitical, and economic challenges while building trust, growth, and long-term impact.
Languages:
Employability:
Keynote Speaker,Training,Workshops
Employability:
Keynote Speaker,Training,Workshops,
About Wim Vermeulen
Wim Vermeulen is an award-winning strategist, author, researcher, and keynote speaker who helps organizations integrate sustainability, resilience, and reputation into their core strategy. With professional experience across London, New York, and Moscow, he advises companies on navigating climate challenges, geopolitical tensions, and economic disruptions, while driving growth, operational robustness, and stakeholder trust.
As a Partner at Bubka and guest lecturer at multiple business schools, Wim focuses on sustainability and resilience strategy, corporate reputation, and responsible leadership. He co-developed the Responsible Growth Model and the Responsible Business Index, which enable organizations to measure societal impact, benchmark credibility, and anticipate reputational risk.
Drawing on research in reputation and strategic communication, Wim emphasizes evidence-based approaches over short-term controversy, summarized in his maxim: “Trust the signal, not the noise.” His recent book, Speak Up Now! Marketing in Times of a Climate Crisis (2022), explores how organizations can act and communicate credibly in an era of radical transparency. Earlier works examine the cultural and behavioral dynamics shaping values-driven business and adaptive leadership.
In addition to research and advisory work, Wim produces documentaries such as The Decade of Action and We, The Hopeful, translating complex sustainability and resilience challenges into accessible stories that inspire collective action. He holds degrees in management and marketing strategy from the University of Cambridge and Oxford, and studied corporate sustainability at London Business School.
