Valérie Hoeks

China is rapidly growing to the top. With a leading position in strategic technologies, including lithium batteries, solar panels and electric vehicles, the country is surpassing many rivals with ease. But ongoing inflation, an ageing population and declining birth rates paint a bleak future. How has China managed to secure its place as an economic miracle and technological wunderkind? And what does that mean for us? Valérie discusses the implications of China’s new position in a changing world order and within the European economy. She discusses scenarios from business practice and makes her audience wonder: how should my organisation relate to China differently?

During the past twenty years of doing business with China, Valérie has experienced first-hand how different cultural perspectives have had a negative impact on international cooperation. Valérie helps international organisations to realign themselves strategically and operationally by creating mutual understanding. She shares practical examples of how friction within international teams can be resolved and delves deeper into the differences between Dutch and Chinese business environments. With practical tips, she gives her audience the right tools to make their international cooperation a success.

The big question for European companies in China is: how do we maintain our added value in a rapidly advancing market? With a solid China strategy, your company can still compete with the fierce Chinese competition, but developing such a strategy involves many different aspects. Valérie explains the principles of risk management in China and discusses its various legal, cultural and strategic facets. She offers insights into the volatile Chinese market and lays the foundation for making well-informed decisions for a future-proof business.