Sanne Kanis

Sanne Kanis is a leading voice in the Dutch tech world. As former top executive at companies like Google, Spotify, and Booking.com, she went on to found the startup Abel and she has a deep understanding of how technology is transforming our world.

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Chairperson,Dagvoorzitter,Keynote Speaker,Keynote spreker,Moderatorf

About Sanne Kanis

From Big Tech to Startup: A Sharp Look at the Future of Technology and Human Behavior

With over 15 years of experience in the tech industry, Sanne combines strategic insight with a critical perspective. She is a sought-after speaker who guides her audience through the rapid developments in artificial intelligence, digital transformation, and the ethics of technology. Her talks are sharp, current, and always infused with personal experiences and anecdotes from international boardrooms.

In addition to her work as an entrepreneur and speaker, Sanne is the author of three books: De Bubbel, Digitale Dilemma’s, and Niet Appen Tijdens het Eten. One central question runs through all her work: how do we keep technology human? She is also a regular tech commentator on BNR and explores Europe’s digital position in the podcast Made in Europe.

Why book Sanne Kanis?

Sanne Kanis is a speaker who makes technology tangible. She knows how to translate complex developments into concrete insights and practical tools. Her style is energetic, sharp-witted, and always with a touch of humor. She speaks to executive teams as well as young professionals, at conferences, in boardrooms, and during inspiration sessions, and has previously spoken at TEDx.

With her unique combination of experience in big tech, startups, media, and entrepreneurship, Sanne is the go-to guide for organizations that want to understand what’s happening – and what’s coming next. Sanne’s talks are energetic, inspiring, and always tailor-made.

Specialist Subjects

AI is no longer science fiction – it’s our everyday reality. In this keynote, Sanne shows how AI is evolving from a helpful tool into an intelligent partner. She explores both the opportunities and risks of AI in work and daily life and introduces her own Compass Framework for using AI responsibly – without losing the power to innovate. The talk offers practical takeaways for businesses, is personal, and keeps ethics front and center.

Drawing on her experience at Spotify and her own startup, Abel Entertainment, Sanne offers a unique perspective on the future of content. How do you build a sustainable business model around audio, video, and text? What role does AI play in content creation? And how do you stay relevant in an oversaturated market?

What makes a startup successful? And how do you scale smartly? Sanne shares her insights on growth, international expansion, and the common pitfalls of the startup world. Ideal for entrepreneurs, investors, and innovation professionals.

As a former insider in the tech world, Sanne knows how thin the line is between innovation and manipulation. In this keynote, she explores the moral dilemmas of technology – from algorithmic bias to digital addiction. How does AI shape our daily lives, and what are the darker sides of its use for both businesses and consumers? A wake-up call for anyone developing or using technology.

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