Ferry Hoes

About Ferry Hoes

Ferry Hoes is an international speaker, author, and the founder of Brand Humanizing, a strategic vision for how organizations can use humanity as a competitive advantage in an era defined by AI, automation, and rapid technological acceleration.

He is among the most in-demand AI speakers in the Netherlands and is frequently booked for his clear perspective, sharp analysis, and strong focus on real-world application. In his keynotes and workshops, Ferry shows that technology, with AI as its most visible accelerator, only creates real value when it amplifies human capability instead of replacing it. There is no futuristic theater and no hype, only insights and examples that connect directly to the daily reality of leaders, teams, and organizations.

Founder of Brand Humanizing

As the creator of Brand Humanizing, Ferry developed a strategic framework that helps organizations deploy technology in a way that is purpose-driven, human-centered, and performance-oriented. This is not a loose philosophy, but a coherent way of working that answers a fundamental question. How do you remain relevant, distinctive, and future-proof in a world of AI, automation, and scale?

This vision is captured in his book Brand Humanizing. The book offers a practical thinking framework that shows how culture, behavior, leadership, and technology can structurally reinforce one another. Humanity is not treated as a soft value, but as strategic capital. The core idea is simple and uncompromising.

Technology only delivers sustainable advantage when it expands human capability rather than replacing it. Organizations that reduce technology to efficiency alone may win in the short term, but lose relevance, engagement, and differentiation in the long run.

In his keynotes and sessions, Ferry uses Brand Humanizing as a flexible strategic foundation, always translating it to the audience’s reality. This includes their industry, market dynamics, and current challenges. The result is not an inspiring story for someday, but a clear strategic compass for today.

Ferry is outspoken in his conviction. Any organization that still exists in fifteen years will operate according to the principles of Brand Humanizing. Not because it sounds appealing, but because organizations that fail to structurally integrate humanity into technology, leadership, and culture will inevitably be overtaken. Sometimes by systems, sometimes by competitors, and sometimes by their own people.

No Hype. Real Direction.

Ferry’s keynotes help organizations place technology and people where they belong. He sharpens what truly matters. Where AI should support, where human judgment must lead, and how to manage that balance in daily practice. The outcome is more clarity, more confidence, and better conversations on the work floor. Participants leave with insights that continue to guide decisions and collaboration long after the session ends.

Energy, Interaction, and Accessibility

Ferry is known for his energetic, sharp, and highly accessible style. Through humor, self-reflection, and constant interaction, he makes complex topics understandable without oversimplifying them. His sessions are dynamic, engaging, and invite dialogue. In workshops, participants work with their own challenges, dilemmas, and cases. This turns the session into more than a moment of inspiration. It becomes something that continues to work inside teams and organizations.

What Clients Can Expect

Organizations that book Ferry can expect:

• Strategically tailored keynotes and workshops
• Recognizable real-world examples and relevant cases
• Space for interaction, reflection, and questions
• Clear insights that can be applied immediately
• Energy, humor, and sharp observations

Ferry’s sessions spark thinking, but more importantly, they spark conversation and action within teams and organizations.