Ferry Hoes

About Ferry Hoes

Ferry Hoes is a visionary speaker who is pioneering the Brand Humanizing way of working to transform technology into a force for organizational growth in the most human-centric way possible. Step into a world where technology meets humanity, and learn how you can thrive in the age of automation.

With over fifteen years of experience in everything from technology startups to global corporations, Ferry Hoes has developed a distinct vision for the future of organizational growth. Combined with his background in Social Psychology, Change and Innovation Management and Growth Hacking, he is responsible for co creating the “Brand Humanizing” approach; a way of working ready to revolutionize organizations across the board. This method has been rigorously developed through extensive research and collaborations and is recognized by international experts such as New York Times best-selling author Steven Kotler.

Since its conception in 2018, the Brand Humanizing approach has proven to be increasingly relevant by the year. The more advanced technology becomes, the more it is impacting organizations. Just look at how Generative AI suddenly disrupted the fabrics of society in a whim. Moments like these raise existential questions about the role of humans in organizations and about what the world of organizations will look like in the future.

How should we deal with all of this change, what can we expect, and what can we do today to prepare for the world of tomorrow? In response to these questions, Ferry co-founded The Brand Humanizing Institute. This institute focuses on how technologies, whether they already exist or suddenly emerge tomorrow, affect organizations, their customers and their employees, advocating for the use of technology to enhance human interactions rather than replace them. The key belief here is that more technology should lead to more human-centricity, rather than less, painting a picture of the future that is challenging, yet hopeful.

Ferry’s ‘Brand Humanizing’ method promotes a more humane working environment aimed at generating sustainable long-term growth for organizations. As an expert in harmonizing technology with human interaction, Ferry empowers organizations to thrive amid fierce competition and market changes, by offering a strategic blueprint for organizations that forces them to increase their human-centricity in an increasingly automated world. This sounds counterintuitive, which underlines the disruptiveness of the Brand Humanizing method. Where most organizations turn to reducing costs amidst pressure and technological advancements, Ferry wants you to embrace technology while doubling down on your human-centricity.

Ferry has presented his insights at numerous international conferences and events, such as Dubai’s Expo 2020, Vodafone, as well as the Dutch Ministry of Finance. Ferry’s vision on the synergy between humans and technology is seen as unique and inspiring by his audiences.

After his talks, his audience feels like they have a clear picture of how technological resources and human resources should collaborate, and how to leverage these crucial forces for competitive advantage and future-proofing their organizations.

In practice, Ferry has proven his successful Brand Humanizing vision and implementation on many occasions, which includes winning the Anti-Discrimination in Artificial Intelligence Hackathon organized by the Dutch government in November 2020. On other occasions, his clients experience how technology – in perfect harmony with human capital contribute to the sustainable growth of their organizations.

Are you ready to take on today’s challenges and the ones that are still to come? Would you like to dip your toes in innovation and provide your employees and clients with a different perspective of the future that is inherently human? Do you want to unlock the secret sauce that will provide your organization with a competitive advantage that is almost impossible to copy?

Through compelling stories and actionable real life insights, Ferry will inspire your audience to transform their organizations through the future proof method of Brand Humanizing, paving the way for success and sustainable growth.