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Egbert Jan van Bel

Egbert Jan van Bel

'Crappy Customers' The customer as a necessary evil?
Languages : English, Dutch, German

  • Categories

  • Marketing
    • Branding
    • Image
  • Communication & PR
  • Sales
    • Focus on clients
  • Innovation & Creativity
    • Innovation
  • Employability

  • Lecture
  • Moderator
  • Columnist
  • Workshop / Masterclass
  • Training
  • Consultancy
  • Subjects

  • Sales
  • Marketing
  • Brands and brand thinking
  • CRM & loyalty
  • Reality, trends of today and the near future.
  • Innovation management
  • The importance of good communication
  • Putting the customer as basis (.....or not).

Egbert Jan van Bel writes marketing and management books. In his most recent book, Kloteklanten (Crappy Customers) he argues for a more customer-friendly approach to business. The book is a bestseller in the Netherlands and Belgium. Van Bel won the ‘Marketing Literature Award’ for his book about customer-oriented business management, Event Driven Marketing, and he has written a new book which is now available in the USA with the same title (Racom Publishers). Egbert Jan is a core

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Egbert Jan van Bel writes marketing and management books. In his most recent book, Kloteklanten (Crappy Customers) he argues for a more customer-friendly approach to business. The book is a bestseller in the Netherlands and Belgium. Van Bel won the ‘Marketing Literature Award’ for his book about customer-oriented business management, Event Driven Marketing, and he has written a new book which is now available in the USA with the same title (Racom Publishers). Egbert Jan is a core subject lecturer at Beeckestijn Business School, chairman of the Marketing Executive Center (MEC), jury member of the International Webby Awards (Oscars for the internet) and member of the IAB (Interactive Advertising Bureaus) advisory board. He is widely known for his practical and goal-oriented approach to business processes. He has been advising a wide range of businesses and organizations on customer-oriented business management for many years now. In this capacity he is often on the scene when businesses forge their plans and campaigns to win and keep customers. Van Bel is surprised at what he has seen: “There are of course exceptions, but I am often dismayed when I see how businesses treat their customers. The human touch has all but gone. Too much priority is given to Operational Excellence, at the expense of good relationships with customers and staff too! Sooner or later this will work against these organizations.” Plenty of room for improvement... Egbert Jan van Bel turns the spotlights on cooperation between businesses and their customers in his practical, often amusing lectures and his new book Kloteklanten (Crappy Customers) and he throws in plenty of examples from the work floor, statistics from his research and useful advice. One of Egbert Jan van Bel’s management concepts is the ‘Four Times Table’. Using this system, in a single day an organization can determine a new marketing campaign for the following year, plan commercial activities and ensure that all parties are pointed in the same direction. This is all carried out in cooperation, often between several departments. A participant’s comment: “It is incredible to see that you can get the same amount of work done in a day that would normally take three months!” Egbert Jan provides lectures and workshops on the subjects of marketing, CRM and ‘How to keep customers’ in the Netherlands, the USA and throughout Europe.

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Cover van Follow that costumer!

Follow that costumer!

For as long as there has been commerce, sellers have tried to predict what people, and their customers in particular, wanted to buy. That’s what made the early direct mailers of the 20th century so revolutionary. Salespeople had always kept track of individual customer preferences. But now here was the ability to track and identify customer preferences on a mass scale. Then came the database and CRM revolutions. Database marketing and predictive modeling have learned made it possible to make the right offer to the right customer.

This book is about the next revolution. Event-Driven Marketing (EDM) adds the important dimension of the right time. Marketers now have the ability to make that right offer to that right customer at the right time--at exactly the moment that customer develops a need for your product or service. The result is the same as each of the preceding revolutions: increased response and conversion rates and improved profitability of marketing investments.

Follow That Customer! is the first complete handbook of EDM. It covers everything from theory to marketing and communications tot process management to profitability calculations, database analyses, and legislation. In addition it has seven real-world cases that bring EDM concepts to life.

Follow That Customer! is a must-read for any professional manager, marketer and entrepreneur who wants to be more relevant, productive, and successful.

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