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'Crappy Customers' The customer as a necessary evil?

Egbert Jan van Bel

Egbert Jan van Bel writes marketing and management books. In his most recent book, Kloteklanten (Crappy Customers) he argues for a more customer-friendly approach to business. The book is a bestseller in the Netherlands and Belgium. Van Bel won the ‘Marketing Literature Award’ for his book ...

Columnist,Consultancy,Keynote Speaker,Moderator,Training,Workshop / Masterclass
Columnist,Consultancy,Keynote Speaker,Moderator,Training,Workshop / Masterclass,

Specialist Subjects

1.   Sales
2.   Marketing
3.   Brands and brand thinking
4.   CRM & loyalty
5.   Reality, trends of today and the near future.
6.   Innovation management
7.   The importance of good communication
8.   Putting the customer as basis (.....or not).

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