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'Crappy Customers' The customer as a necessary evil?

Egbert Jan van Bel

Egbert Jan van Bel writes marketing and management books. In his most recent book, Kloteklanten (Crappy Customers) he argues for a more customer-friendly approach to business. The book is a...

Columnist,Consultancy,Keynote Speaker,Moderator,Training,Workshop / Masterclass

Specialist Subjects

1.  Sales
2.  Marketing
3.  Brands and brand thinking
4.  CRM & loyalty
5.  Reality, trends of today and the near future.
6.  Innovation management
7.  The importance of good communication
8.  Putting the customer as basis (.....or not).

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