prof. Deborah Nas

With over 25 years of hands-on experience in innovation and digital transformation across various industries, Deborah is uniquely equipped to deliver presentations that are fully tailored to your event, profession, and/or sector. Common audiences include finance professionals and HR specialists. Frequently addressed sectors include construction & real estate, healthcare, education, and mobility. However, specific customization is always possible—recent examples include the impact of generative AI on procurement, warehouses & supply chain, and the wind energy sector. Get in touch to explore the possibilities.

AI and other digital technologies are rapidly transforming the way we work, what we do, and the skills we need to succeed. The gap between digital leaders and laggards is widening. To remain competitive, everyone in the organization must be involved in the digital transformation. Yet that’s easier said than done—most employees are not eager to adopt new tools and technologies that disrupt their workflows. In “The Future of Work,” Deborah Nas sheds light on the behavioral patterns that slow down digital transformation and shares practical tips on how to overcome them. She also explores how AI will reshape the workplace in the coming years through inspiring examples from tech startups. This keynote offers both a future outlook and actionable strategies to accelerate transformation.

Deborah Nas guides audiences through the fascinating world of AI, especially generative AI. In clear, accessible language, she explains how AI technologies are reshaping industries and society. From process automation to ethical concerns surrounding algorithms, Deborah explores both the opportunities and pitfalls of this revolutionary technology. Tailored to the theme of your event, her examples offer not only valuable insights but also concrete inspiration to start working with AI.

As one of the few technology speakers who can explain quantum technology in an accessible way, Deborah brings clarity to a complex subject. She founded the Centre for Quantum & Society as part of the national quantum program QuantumDeltaNL, and specializes in the ethical, legal, and societal impact of quantum technology. She highlights the immense potential of quantum, but also its threats—such as the future ability of quantum computers to break encryption keys, and why organizations must act now. This keynote is essential for anyone involved in digital infrastructure.

In this keynote, Deborah Nas unpacks the paradox of established organizations that struggle with innovation despite having ample resources. She explains how organizational structures, decision-making processes, risk tolerance, and company culture can either stifle or stimulate innovation. Drawing on real-world transformations, she outlines three innovation strategies to break through internal resistance and create a culture of experimentation. Ideal for leaders who want to future-proof their organizations without sacrificing present-day stability.

The tech industry suffers from a notable gender imbalance, but it wasn’t always this way. Deborah Nas reveals how historical shifts and societal perceptions turned IT from a women-friendly field into a male-dominated one. Using humorous yet insightful examples of failed products developed by non-diverse teams, she makes a compelling case for inclusive innovation. An inspiring call to action, offering a fresh perspective on the importance of diversity in tech.