About
Deborah Nas
How can AI help reduce labor shortages in construction? What does it mean if AI can make a more accurate diagnosis than a doctor? What will marketing look like when consumers can buy directly through ChatGPT? How do we prepare employees for a future where AI tools are commonplace? Which tasks will disappear, which will emerge, and which will change beyond recognition?
These are the questions Deborah deals with on a daily basis. She puts technological developments into context and translates them into what they concretely mean for organizations and employees. From boardroom sessions to keynotes for over 1,000 attendees, she knows how to inspire every audience to be more open to technological change.
With personal stories, relatable examples, and just the right dose of humor, Deborah makes technology understandable and relevant for her audience. She inspires with practical examples that show what is already possible today—and what we can expect tomorrow.
Every presentation is tailor-made. Based on a preparatory conversation, Deborah adapts her keynote entirely to your sector, audience, and desired impact. Whether your goal is to inspire, provoke, or provide concrete insights, Deborah delivers a talk that resonates and sticks.
Sought-after expert in the media
Deborah regularly appears on radio and television news programs to explain technological developments to a broad audience. She is also a regular guest on BNR. Currently, she is working on a new book exploring what it means if AI takes on the roles of friend, partner, coach, therapist, and even spiritual guide—a fascinating and sometimes uncomfortable exploration of the boundaries between humans and machines, for which she is frequently interviewed by international journalists and podcasters.
Extensive experience in innovation
Deborah is Professor of Strategic Design for Technology-Based Innovation at TU Delft and Innovation Manager at the Centre for Quantum & Society. With 25 years of experience at large companies and startups, she understands the challenges of digital transformation from the inside. She authored Design Things That Make Sense, a practical handbook on the success and failure factors of technological innovations. In addition, she serves on the board of Stichting Cre8, is a commissioner at Hardt Hyperloop, and a member of the investment committee at InnovationQuarter.
1. The Future of Work
Explore how technology is rapidly transforming the way we work.
- Understand which professions are most affected and the consequences for employees and organizations.
- An inspiring overview of tools and technologies that can make work faster, better, and more enjoyable.
- Insights into the psychology of technology adoption and how organizations can accelerate digital transformation.
2. Leadership and Innovation
Learn how to make organizations future-proof.
- Insights into the key factors that slow down innovation and digital transformation.
- Opportunities and threats from the most disruptive technologies in your sector.
- Understanding the role of leadership in innovation and different ways to organize it effectively.
3. The Quantum Revolution
Discover the next disruptive technology: quantum.
- Explore the unique properties of quantum technology, explained in simple terms.
- Learn about the arrival of quantum computers, quantum networks, and quantum sensors.
- Understand how quantum can help achieve the Sustainable Development Goals and the potential risks it poses to digital security.
4. The AI Revolution
A fascinating journey through the world of artificial intelligence and generative AI.
- Inspiring applications of (generative) AI, illustrated with examples tailored to your audience’s interests.
- What AI can do today, what we can expect in the near and distant future, and what this means for employees and organizations.
- Practical tips for learning more about AI and getting hands-on experience.
5. Technology Trends in Construction and Real Estate
Discover the (digital) building blocks of the future.
- A forward-looking perspective on how new technologies can make the construction sector more sustainable and efficient.
- An inspiring overview of the innovation drivers in construction and real estate relevant to your audience.
- Three strategies to boost your organization’s innovation capacity.
6. Technology Trends in Healthcare
Explore how technology can improve healthcare.
- An inspiring overview of technology trends for accessible, sustainable, and high-quality care.
- The latest developments in wearable tech, apps, and self-care innovations.
- Insights into the pros and cons of AI in drug development, diagnostics, and treatment.
7. Technology Trends in Education
Discover how technology can make education smarter.
- How technology can help address teacher shortages, inequality of opportunity, and foundational skills gaps.
- Practical examples showing the impact of AI on education and the questions it raises for teachers, parents, and policymakers.
- Insights into the advantages and limitations of AI tools such as ChatGPT.
8. Technology Trends in Mobility
Inspire your audience with a journey through the future of mobility.
- Four future scenarios for mobility in the Netherlands by 2050.
- An inspiring overview of technology trends and how they can contribute to a sustainable, inclusive, affordable, and reliable mobility system.
- A review of the key innovation drivers in mobility relevant to your audience.
9. AI Friends and Coaches
The future of friendship, relationships, and personal development.
- Why we form attachments to non-human systems and what makes these interactions so powerful.
- How AI can help combat loneliness, provide low-threshold mental support, and offer personalized learning.
- The risks of emotional dependency, data privacy concerns, and algorithmic manipulation.
10. AI Colleagues
The new way of working for humans and AI in hybrid teams.
- The state of AI technology: generative AI, AI workflows, and AI agents.
- How to maximize the benefits of collaborating with AI while minimizing risks.
- Data privacy, intellectual property, security, bias, hallucinations, and accountability.
11. Your Custom Theme
Deborah is renowned for her tailored presentations. With over 25 years of hands-on experience in innovation and digital transformation across large and small organizations in diverse sectors, she understands what matters to your audience and how to inspire them.
With a core message aligned with your event theme and examples that resonate with attendees, you can be assured of a relevant and inspiring keynote. Contact us to explore the possibilities.