Vivianne Bendermacher

About Vivianne Bendermacher

A self-proclaimed Techionista, Vivianne Bendermacher spots all the trends in innovative technology. She gained particular fame as editor-in-chief of the popular science brands KIJK and Know How, and women’s brand VIVA.

Already at 26, Bendermacher became editor-in-chief of the science brand KIJK. This made her the youngest editor-in-chief in the Netherlands at the time. She herself thought it was rather late, since she knew at age 12 that that was where her calling lay. It typifies Bendermacher: she goes fast, goal-oriented and not inhibited by any fear of failure. At 33, she decided it was time to raise the bar. She quit her job as editor-in-chief of women’s brand VIVA and started her own company.

Her goal is to give technology in the Netherlands a more feminine face. Because that is necessary, Bendermacher believes. According to her, the world of technology and digital innovation is still very much dominated by men. Too bad. Not only because technological products therefore often have rather masculine designs, but also because many women do not take full advantage of the opportunities that technology offers. Because anyone who can build an App or website herself, for example, can reach the whole world tomorrow with her brilliant idea.

As Techionista, she hopes to both enthuse women about technology and offer female nuance when it comes to technology. Outside of her own channels, she does this through appearances for national radio and television, such as RTL Boulevard, by chairing events and acting as a daytime speaker and presenter.

Because of her excellent speaking skills and experience in target group thinking, she knows how to tailor her story to the most diverse audiences. Bendermacher’s enthusiasm is contagious. Her goal is only achieved when her listeners leave the room with renewed energy and a state of mind she likes to call “future euphoria.