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Peter Ros - © Esther Overmars © Ester Overmars
'Many should benefit, instead of few that profit'

Peter Ros

Peter Ros has very specific ideas about technological developments and their impact on society. We consider him to be among the top speakers in the Netherlands in this area, but he does not see himself as a trend watcher or futurist

Keynote Speaker,Virtual Keynotes
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Keynote Speaker,Virtual Keynotes,

Specialist Subjects

1. War order, the human side of innovation


The solution to a rapidly changing environment? Rapidly learning organizations!
Without consciously working at it, however, many organizations are set up to maintain the status quo. Rigid hierarchies and strict procedures have made us forget that play is the oldest form of learning. In this session, (online, hybrid or live!) Peter will take you into the world of warorder. A world of play, challenging each other, and keen collaboration in psychological safety.

Discover the similarities between play and innovation
Gain insight into the power of the network organization
Learn how clear goals, social calm, combined with intellectual friction, make the difference.
This masterclass offers not only new insights, but also energetic interaction and tools for immediate application!

Optionally bookable with:

(Mobile) streaming studio
Co-hosting by a (very good) chairman of the day to capture everything
Interviews; planned or spontaneous, online or in the studio
Professional platform with recording afterwards
Possibility for podcast recording

2. Human side of digitization


Although the great promise of technology is that it enables us to do more and more relevant things in less time, digitization seems to be capturing us rather. The computer is not even in the top 10 production-enhancing tools, while our dependence is only increasing. In “The Human Side of Digitalization,” Peter gives an insight into the dynamics of digitalization, does an introduction to digital fitness* and takes you by the hand with tips for on the road to “Bliss & Bites!

Gain insight into the dynamics of digitization
Understand how to make the abundance of networking work for you
Get an introduction to the five pillars of Digital Fitness
Learn how to take your first steps towards a healthy ‘digital relationship’ right away!
*Peter is ambassador of Digital Fitness

Summer promotion! Book in June/July = from € 2,500 for € 1,950 (excluding VAT)

Optionally bookable with:

(Mobile) streaming studio
Co-hosting by a (very good) day chairman to catch everything
Interviews; planned or spontaneous, online or in the studio
Professional platform with recording afterwards
Possibility for podcast recording

3. The future of work

Fears about the future of work, and whether there will still be enough jobs, seem to be growing stronger. Is this justified? Fear of job loss is of all times, and yet new work appears to be emerging all the time. How will this field evolve? Is there even such a thing as a job of the future? What knowledge and skills do we need to be future-proof? Questions like these will be addressed during the lectures on the future of work.

Far-reaching automation
Through digitization and “cognification” (adding artificial intelligence to products and processes), the future of work will see a radical change in the labor domain. Many jobs will become obsolete, new ones will emerge. Robots, algorithms, platforms and apps will be able to perform processes faster, cheaper and better than humans. In addition, the abundance of cameras, screens and sensors will provide automated data capture, control, analysis and communication. For the most part, these things all still need to be developed, maintained and improved. And then replaced again for better, more humane and ethically sound solutions.

While the fear of losing work is very human, I see mostly a positive movement over the years. The automation of heavy labor has brought us much prosperity. Greater access to food, education, shelter, transportation and leisure. The digitization of information and processes brings us even more prosperity. Access to information, speed of action, entertainment, better health care and more leisure time. Due to the exponential growth of technology, we are on the eve of massive ‘intelligentization’ (cognification). This new wave will also bring even more opportunities for the future of work, in addition to many challenges.

I dare to think that humans are shifting more and more in welfare. Many jobs that we once feared would disappear, we would now no longer want to do. Likewise, we will soon look back on boring spreadsheet work, hours of control sessions and ever-repeating production operations. So what will we do when access to wealth and leisure is the foundation for more and more of us? I hope, taking care of each other and the world with consideration. The next step in well-being!

New jobs?
Sectors where supply and demand are at the core have largely already been disrupted by the advent of the Internet and smart algorithms like Google. Robotization and 3D and 4D printing will, at an increasing rate, take over production work, logistics and later, precision work (such as surgery), first partly and later completely. Work, in which the core tasks are data analysis and control, will be replaced by the enormous computing power of switched computers (cloud) and smart algorithms. Additionally, the power of slowly maturing technology like blockchain, will further reduce transaction friction.

Besides new “jobs” such as data jockey, life blogger, biohacker, coach, e-football player, robot technician, synthetic food chef, DNA designer and ethical hacker, there will be more and more work for people in the “attention” business. The future of work is thus becoming more the future of awareness and development; after all, we have more and more time …

Choices for the future
Rapid change will increase the need for psychological support, interpretation, “mindfulness”, personal trainers and gurus. With the further increasing leisure time of part of the population, there will be an even greater need for entertainment. Think personalized series, VR porn, festivals and experience parks.

A number of groups will stand out: highly educated specialists, super-productive, highly self-aware, entrepreneurial generalists, skilled manual workers (woodcarving, handmade furniture, art), “attention workers” (substantial very diverse group) and a large group with a basic wage for routine work (maintenance), simple care tasks and creative/experimental work. In a number of fields such as (road) construction, the finishing specialist remains important alongside the robot.

4. The future of education

We live in an exciting time. With rapidly changing processes, professions becoming obsolete and the need for jobs that cannot yet be defined. These times call for a redefinition of the concept of education in general, and school in particular. The transition that must shape the future of education takes time, of course, but it must accelerate. The constantly changing, abundantly available amounts of (dis-)information create new dynamics. This completely turns the traditional way of gathering, interpreting and applying information on its head. Where information and (technological/social) developments have become far more ‘fluid’, knowledge from books and training for life can be called ‘solidified’.

The lecture
In this lecture, Peter Ros energetically takes you through the dynamics of the network and information society. What effects do digitalization and exponential technological developments have on the needs of the professional and the professional field of tomorrow? If knowledge is everywhere, how do we use it wisely and translate it into skill? If we don’t know exactly what the job market will look like in the future due to the lightning-fast technological developments, how can we train skilled people now?

With striking examples, humor and useful suggestions, Peter makes education professionals look differently at the profession and their own role. Besides providing an insight into wildly interesting developments, it is above all a positive call to experiment, attention to attention and creativity!

“Peter Ros gave a great lecture at our annual education conference at the Hogeschool van Amsterdam and inspired the nearly 1,000 employees with current and future developments that are now affecting our daily work in educating students and working people. With humor and appealing examples he held up a mirror to us, enriched our field of vision with new perspectives and gave simple tips, which you can already apply tomorrow. Highly recommended for any organization that wants to take an out-of-the-box look at the future, the present and itself!”

Ms.drs. E.S. (Eldrid) Bringmann | Director Policy Department Education and Research (R&D) | Hogeschool van Amsterdam

5. The future of healthcare

Technological developments are driving two meta-trends; decentralization and hyper-personalization. These trends will significantly affect the way the future of health care will evolve. How exactly no one knows, but it is important to discover which dynamics seem inevitable. During this lecture, we can discuss various developments and the strategic choices required:

Decentralization: with the emergence of measurement tools such as health apps, “smart wear,” cheap and easy-to-use “add-ons” for smartphones and DNA analysis in drugstore packaging, a significant part of the research and diagnostic field will move from the professional environment (GP/hospital) to the personal environment of the “patient”. Continuous feedback from smart apps will provide greater health awareness (relationship between exercise, heart rhythm, blood pressure, sleep, eating habits, stress level), more prevention and/or early recognition of a disease.

Hyperpersonalization: artificial intelligence and DNA sequencing provide rapid and accurate diagnoses. Smart nanomedication provides accurate healing with fewer side effects. Regenerative medicine, 3D and 4D printing, robotic surgery and exoskeletons reduce the impact of surgery and support faster and mobile rehabilitation. Technology such as Crispr-Cas and growing organoids open a whole new field of possibilities as well as ethical dilemmas.

Cognification: In (informal) care, we are moving further away from “one size fits all”. Smart domotics and real-time delivery of products and services can provide a living situation tailored to the individual. When a basic allowance is realized, more people have time to fulfill care tasks. In doing so, elderly people can increasingly contribute to feeding algorithms by comparing and assessing data while playing digital (companion) games. When pension funds and other old-age provisions transform from “saving” money to investing in and subscribing to access to living communities, these developments will be within reach.

6. Government transition

Government and technological reality
Governments are often perceived as too slow, too unwieldy and too bureaucratic. This is troublesome at a time when rapid response and adaptability are required. After the advent of the Internet, disruptive digitization demands a radical transition of government. But what does that mean? Where do you start? How do you get closer to citizens and businesses? In the lectures on the transition of government, we undertake a voyage of discovery along new possibilities of the digital world.

New relationships
The connectivity of the ‘citizen’ creates a different relationship with the environment and how to govern it. The citizen is accustomed to real-time information. In addition, due to the high service level of modern companies, the individual is extremely impatient. Conversely, connectivity offers the opportunity to move forward with citizen participation. By making residents part of the signaling and decision-making process at the local level, costs can be saved and involvement increased. Digitalization and decentralization can be of great help here!

Think of apps for reporting a renovation. Or for signaling violence or pollution. Or setting up a neighborhood community. Making it as easy as submitting a healthcare claim or setting up a Facebook page.

By using artificial intelligence for routine tasks and by training digitally proficient employees, the government will be able to spend its time on the most important core task of all: personal attention to citizens and their environment.

Personal connections between administrators and citizens (physical and/or virtual) can create an open connection between government and society. Pro-social behavior of citizens can be stimulated by asking for help and offering support in the neighborhood and on the street. Smart accessible apps can provide faster response and feedback in all kinds of situations. From accidents to litter, from helping people who are confused to reporting crime.

Digitization and collaboration
Digitizing government means not investing in cumbersome and expensive ICT systems. The false security of overly complex service level agreements and closed customized platforms is paralyzing. The alternative is to better distinguish between the leanest possible critical infrastructure, open flexible platforms and (often changing) apps.

To make this possible, collaboration with universities and industry must shift from the traditional client-customer relationship, to shared ownership. This requires an administrative “easycratic” culture of shorter, more flexible planning. Some less social engineering culture and experimental partnerships with citizens, education and business are essential.

7. The future of construction

A more traditional industry than construction does not exist, it is often said. It sometimes seems that the upturn in the economy has halted innovation in construction. Yet, here too, technological developments are moving fast. In these lectures, we not only look at the possible effects of artificial intelligence and blockchain, among others. The urgency of scarcity of raw materials and locations (and the alternatives) will also influence the future of construction.

It is not only the advent of new materials and production processes that will increasingly impact the construction industry. The changing way people live, learn, work, recreate and move around is going to place different demands on buildings. In general, buildings will have to be suitable for different functions, for example by creating flexible spaces, but certainly also by applying smart (partly open) home automation. Ownership and use are shifting more and more to the service/subscription model. This will have to be duly taken into account in design and construction.

Connectivity and sustainability are the new standard. The increasing risk of cybercrime makes it necessary to develop vital buildings to be self-sufficient. Energy, security and connectivity will need to be redundant so that buildings can also function “off the grid”. With decentralization of energy transformation (the future of energy is everywhere), buildings will increasingly meet their own energy needs.

The advent of light, but very strong super materials and 3D and 4D printing, among other things, will enable new (temporary) structures that were previously thought impossible.

It is becoming less and less socially acceptable to “build for vacancy”. Now that most ‘sexy’ vacant projects have been redeveloped, the challenge lies in making the remaining vacant properties profitable. There will be an even greater emphasis on flexible deployment. More frequent collaboration in changing teams will increase the need for multifunctional, easily accessible (virtual or otherwise) spaces. To make the future of construction sustainable, we need to make different design choices now.

The digitization of much work is reducing the demand for large office buildings designed for one-sided work. Some of these buildings (in big cities) are getting a new function for vertical agriculture, and new forms of (VR) recreation.

Besides customization in residential communities and the need for luxury housing, the trend toward smaller and more flexible living is also continuing. This requires even more customization. Old shopping centers in historic downtowns are turning into experience centers. Walking, experiencing and meeting are then important functions. Renovating and even returning buildings to their original state, making them sustainable and (digitally) upgrading them, will require specialized work.

8. The future of retail

The advent of the Internet has and will continue to dramatically change the retail landscape. Where people thought that Internet providers would not be able to provide the right service and attention, they are proving to win over many consumers with their 24/7 access and generous return policies, among other things.

‘Get big, get niche or get out’ is the choice for the future. Products are increasingly becoming commodities (exchangeable bulk goods) through smart manufacturing processes and real-time delivery. Once a product is a commodity, the race to the lowest price begins. Inner cities are too expensive and not set up for mega-stores, while consumers buy commodities via the Internet or easily accessible stores with large inventory and choice. With the growth of products for the masses, the need for exclusivity is growing for a sizable group of consumers. Individualization creates a strong need for differentiation; this is where the opportunities lie.

The future of retail will show further separation in shopping vs. “grocery shopping. The inner cities will be more populated with (local) catering, experience centers of online providers (Tesla, Coolblue) as well as providers of exclusive products such as handmade goods, art, jewelry and luxury (lifestyle) products.

Pop-up concepts are an ongoing phenomenon for which there is a growing need. Not as cheap filling, but as part of flexible and valuable filling. This creates a growth in both quality of supply and therefore (quality of) audience. Stores where people can have clothing and accessories directly tailored by high-end 3D printers, weaving and knitting robots are also making an appearance. There will be a value differential for luxury goods that people buy over the Internet or in stores. Forms of certification play an important role in this. Also, stores with items that people can only buy in-store (and not on the Internet) respond to our increasing need for exclusivity.

Mix & match!
Collaboration with platforms like Uber and Airbnb provide relevant traffic for retailers and personalized offers for consumers. Personalized Apps also provide customer knowledge, in exchange for value in some form. An example could be personalized style advice. This provides input with which the right clothing set is laid out ready in the store. Virtual reality is used as preparation for product or even store selection. The online and the physical world are not competitors, but complementary for an optimal customer experience!



Exactly what was needed

I would like to thank Peter Ros for the good speech that he held and the nice service of Speakers Academy. Peter gave the opportunity to the public to think about what is possible in the future in ...

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Christoph Streicher from HeidelbergCement Benelux
Rodria Laline

"If there is anybody who can pass on valuable knowledge, it’s Peter Ros. He is one of those dynamic individuals who has gone through so many different permanent beta culture chapters. The ...

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Rodria from Intrabond Capital

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