Herman Konings has a PhD degree in theoretical (and consumer) psychology (cum laude) and is founder of Belgian trend and future research agency Pocket Marketing/nXt.
As a renowned Belgian trendwatcher Herman is sought after as a speaker by companies and organizations throughout Europe. In addition, his insights have been featured in Belgian/Flemish and Dutch media since 1999.
He graduated cum laude in a Theoretical Psychology PhD degree at the catholic University of Louvain (KU Leuven). In 1991, he initiated ‘Pocket Marketing’, a consulting and research agency on consumer psychology. He started focussing on society trends and began delivering presentations and seminars. After a couple of years it resulted in ‘nXt’, a think tank and ‘guess imitating’ house for trends and forecasting. Konings is also co-founder of ‘Opus X’, a think tank that is focussing on the future trends. Next to his own research and work, Herman Konings is also related to many domestic and foreign research agencies on trends and socio-cultural change.
Herman Konings delivers presentation about the century of the entangled consumer, which global trends are influencing the consu-human, different trends in different generations, trends in the consumer psychology, trends in business-to-business marketing and many other national and international (consumer and society) trends.
Historians, anthropologists and sociologists have long known that landslide crises are capable of accelerating dormant processes of civilization. The unreal experience of a society on lockdown leaves deep, grievous marks, but allows the human spirit to open up to new insights, attitudes, behaviors and challenges.