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Geoffrey Bruyère

Geoffrey Bruyère

E-entrepreneur specialized in fashion and trends
Languages : French, English

  • Categories

  • Marketing
    • Branding
    • Luxury Marketing
    • Online Marketing / E-commerce
  • Communication & PR
  • ICT & New Media
    • Digitalisation
    • Social Media
  • All Categories
  • Employability

  • Lecture
  • Subjects

  • Blogs and the new media
  • Gen Y: purchasing behaviour and corporate culture
  • New stylists, new economic models: reinventing luxury
  • Men's fashion
  • Social networks and internet community
  • Community management

Geoffrey Bruyère started his career in marketing strategy consulting for big luxury brands and mass consumption on social media in Singapore, Istanbul and in France.

Pure product of the Gen Y, he leaves the world of consulting in 2011 and joins Benoît Wojtenka on BonneGueule.fr : a blog about men's fashion founded in 2007 and which they transformed into a tight-knit and highly committed community.

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Geoffrey Bruyère started his career in marketing strategy consulting for big luxury brands and mass consumption on social media in Singapore, Istanbul and in France.

Pure product of the Gen Y, he leaves the world of consulting in 2011 and joins Benoît Wojtenka on BonneGueule.fr : a blog about men's fashion founded in 2007 and which they transformed into a tight-knit and highly committed community.

BonneGueule.fr brings up-to-date the kind of relationship that men used to have with their tailor : style advice, proximity, transparence, and leverages them through the digital prism. It is currently the first francophone site dedicated to advice in men's fashion, with 1 million users per year.

Simultaneously, Geoffrey Bruyère has assigned himself to help the ecosystem of young creators and independent suppliers, giving them exposure and educating the Milleniums to more sustainable, more transparant and more ethic products.

He currently pursues the development of BonneGueule by writing a book, creating a fashion line and launching an English version of the site.

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