Expert in Marketing Strategy, CRM and Category Management
Stephen Martin
Stephen Martin provides pragmatic consultancy based upon customer and market insight that can radically improve company sales and market productivity. A combination of line management experience in computer hardware and manned security industries and consultancy experience across a wide variety of ...
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Employability:
Conference host,Facilitator,Training,Workshop
Employability:
Conference host,Facilitator,Training,Workshop,
About Stephen Martin
Stephen Martin provides pragmatic consultancy based upon customer and market insight that can radically improve company sales and market productivity. A combination of line management experience in computer hardware and manned security industries and consultancy experience across a wide variety of industries ensures that any advice and direction is both realistic and innovative.
Project experience includes sales and marketing strategy, emerging and evolving markets brand selection and strategy, customer understanding, distributor and dealer management, multinational channel strategy, market opportunity analysis, competitive analysis, international opportunity assessment, and venture capital research.
Stephen was previously the Marketing Director for Reliance Security and of OKI Systems in the UK. At OKI, Stephen was responsible for launching a major brand awareness program alongside a complete reorganization of the channels to market that managed to grow awareness by 500% and simultaneously grow profits by 47%. As Marketing Director for Reliance Stephen implemented a customer care program as a new business drive that grew the company turnover significantly whilst reducing customer churn to below 5%.