Scent is instinctScent is contactScent moves you…70% of all our communication occurs subconsciously. Scent plays a significant part in this. The effect of scent is so primary and evident that it is often ignored by our mind. However, the scent that we send out is of utmost importance. We even ...
Arts, Culture & Lifestyle, Marketing & Branding
Scent is instinct
Scent is contact
Scent moves you…
70% of all our communication occurs subconsciously. Scent plays a significant part in this. The effect of scent is so primary and evident that it is often ignored by our mind. However, the scent that we send out is of utmost importance. We even choose our partner by it! Children and animals immediately know when there is something ‘fishy’ about it. Your nose always tells the truth.
In business scent is nowadays often used as a marketing tool for shop branding.
It stimulates sales and, although immemorial, proves to be highly innovative.
Scent is identity, it makes one feel familiair. Scent makes the consumer ‘see and recognize’ you. It tempts…
Rose Lubbers (1969) talks about the effect of fragrances in an inspiring and passionate way. She touches people. Rose makes people ‘feel’ with their nose again.
From when she was a child, Rose was under the spell of fragrance. In 2001 she started her own company giving perfume workshops, lectures and B-to-B fragrance consultations. She also started perfume travel, visiting exclusive perfume stores in Paris. Rose has various tv and radio presentations to her name and is frequently consulted as an authority in the field of scent.
Just now she has released a Dutch Perfume Guide, consisting of 265 pages. The guide makes it easier for the consumer to choose the right perfume.