The future of food and food production
Marielle Bordewijk
Marielle is a food designer, true food innovator and pioneer in food design thinking. She helps companies and organizations worldwide with groundbreaking innovation in food to make our food tastier, more sustainable and healthier.
Languages:
Employability:
Keynote Speaker,Workshop / Masterclass
Employability:
Keynote Speaker,Workshop / Masterclass,
About Marielle Bordewijk
Marielle is a food designer, a true food innovator and pioneer in food design thinking. She helps organizations worldwide with groundbreaking innovation to make our food and food production more sustainable, healthier and good tasting. A mind that never stands still, making new connections at lightning speed and exploring many unexpected corners of our future food landscape.
She graduated cum laude as an Industrial Designer from TUDelft, worked as a food marketer at Unilever and is founding partner of Food By Design. The first innovation agency specializing in 'food design thinking' where she and her team help clients worldwide with food innovation, brand positioning and strategy development.
In the past 20 years she has helped more than 100 (inter)national clients. Start-ups and multinationals, local and international, B2C and B2B, throughout the entire food chain; from A-brands, private labels, retailers, food service parties, ingredient suppliers to agricultural companies.
Clients include Unilever, Nestlé, Cargill, Albert Heijn, Plus, Dr Oetker, Zeelandia, Vezet, Bakker Barendrecht, Pladis, Perfetti van Melle, The Greenery, Rijk Zwaan, Agrifirm, Vales, Simon Lévelt, Henri Willig, Handtmann, Leev, Mitsuba, Remia, and start ups like Little Cow & Cookies, Eerlijke zuivel, Crushi, vertical farm start-up Favory. In short, Marielle is an expert who knows the food sector inside out.
In her presentations, she energetically takes you into the future of our food and drink and the production system behind it. She speaks visually, visionary, business strategically and firmly grounded. Hitch a ride on her agile designer brain and explore with her the many food trends, emerging themes and the major transitions our food and agri system will go through. From eco-optimism, the protein transition, digitalization, health, rich sensory, regenerative and high-tech agriculture to even more convenience and eatertainment for Gen Z and Alpha.
Marielle's presentations are highly effective as:
- starting point for food innovation and strategy development of all types of food companies
- inspiration booster at a conference or inspiration meeting
- a turnaround within change trajectories towards an innovative culture and way of working.
- introduction to food design thinking to get started with a workshop immediately after the lecture
- as a starting point for your own visioning of your food company
Her presentations are tailored and focused on the client's category, so examples are highly relevant and a direct prelude to innovation. Listeners walk out of the room full of ideas.
Eco-optimism plays an increasing role in her work. Not waiting, but proactively working towards innovative, future-proof solutions. Marielle has developed a unique 'Green food design' vision on this where well-founded eco-data and sparkling eco-inspiration come together to empower food professionals to make a positive contribution to a more sustainable food and agri system.
She also often speaks about "design thinking in food" and reveals the secrets of how to achieve successful innovation. In the form of workshops, she introduces everyone to the 'Food by Design' innovation method; strategic, creative and sustainable.
In addition to her work at Food BY Design, she regularly lectures on food design at universities and colleges, is affiliated with the food & eating design lab at TUDelft, and the press regularly interviews her for a look at the future of our food, drink and its production.
Specialist Subjects
Dr. Heinrich W. Ahlemeyer
"Dear Dr. Vieira,
As a participant of the workshop on marketing, I would like to express my sincere thanks to you for the fascinating presentation you gave at the latest World Congress of Management Consultants in Berlin. I enjoyed it immensely, both for the rich cognitive substance and for the convincing and authentic manner in which you communicated the message. You contributed immensely to making this global conference a success in my view. Thank you.
I hope for possibly another encounter with you sometime and remain."
References
M. Depelssemaker, Account manager
‘Marielle Bordewijk gave a keynote speech on the occasion of the WagrALIM 2009 event in Belgium. WagrALIM is the food industry competitive cluster in Wallonia, Belgium. In order to improve competitiveness in the region, the Walloon Governement set up centres of excellence which bring together businesses, training centres and public and private research organisations who are keen to get involved in collaborative high added value projects. WagrALIM, dedicated to the food industry, is one of these centres of excellence.
In order to launch its new platform dedicated to technology intelligence at international level, WagrALIM organized an event in December 2009. On this occasion, we invited Marielle Bordewijk since she is a renowned trendwatcher specialized in the food sector, in order to speak about the major trends in the food industry. She gave her speech in front of an audience made up of members of the WagrALIM cluster, companies from the food industry, representatives of the administration and representatives of other Belgian and foreign food clusters. Her speech was inspiring, professional and very interesting. The audience really liked it and we received very positive feedback about it.’