
A pleasure for the senses. That would be a good way to describe Marielle Bordewijk’s presentations on trends and innovation in food and drink. With the use of enticing images she takes you along on a high-speed trip to the future of our food and drink. Marielle kindles the imagination, which she ...
A pleasure for the senses. That would be a good way to describe Marielle Bordewijk’s presentations on trends and innovation in food and drink. With the use of enticing images she takes you along on a high-speed trip to the future of our food and drink. Marielle kindles the imagination, which she brings to life with examples from Amsterdam to Tokyo, from the corner shop to Michelin star restaurants. With her creative vision she manages to convey an explosion of inspiration to many with regard to tastes, ingredients, eating rituals, design, technologies, packaging, presentation, food branding, retail, and catering. She also often speaks about ‘creative thinking’ in food and reveals secrets of how to achieve successful innovations. In her workshops, she succinctly introduces participants to her unique and innovative way of thinking.
Marielle studied Industrial Design engineering at the University of Technology (TU) in Delft, the Netherlands, and then worked as food marketing specialist at Unilever. Since 2002 she has been an independent food designer, combining her marketing experience with the design skills in a totally unique way. As a director of design studio FooDoo fooddesign and innovation she inspires and advises small and big companies on food innovation like Sara Lee/DE, Unilever, CFS, Albron Catering, Smit & Dorlas, BakeFive, Shell retail and the artisanal goat cheese ‘Stroese Dame’.
“The infamous American actress Mae West once said: “An ounce of performance is worth pounds of promises.” Finally, a book that goes beyond “promises” but gives greater clarity about the essential contributing factors of high performance organizations. This pioneering work of Dr. de Waal is a must read for people interested in this subject.”
‘Marielle Bordewijk gave a keynote speech on the occasion of the WagrALIM 2009 event in Belgium. WagrALIM is the food industry competitive cluster in Wallonia, Belgium. In order to improve competitiveness in the region, the Walloon Governement set up centres of excellence which bring together businesses, training centres and public and private research organisations who are keen to get involved in collaborative high added value projects. WagrALIM, dedicated to the food industry, is one of these centres of excellence.
In order to launch its new platform dedicated to technology intelligence at international level, WagrALIM organized an event in December 2009. On this occasion, we invited Marielle Bordewijk since she is a renowned trendwatcher specialized in the food sector, in order to speak about the major trends in the food industry. She gave her speech in front of an audience made up of members of the WagrALIM cluster, companies from the food industry, representatives of the administration and representatives of other Belgian and foreign food clusters. Her speech was inspiring, professional and very interesting. The audience really liked it and we received very positive feedback about it.’