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Joris Merks

Joris Merks

A ‘data driven strategist' with focus on integrity
Languages : English, Dutch

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  • Innovation & Creativity
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  • Employability

  • Subjects

  • Samurai principles for sustainable success based on integrity
  • Combining commercial business with purpose
  • Transparency in business and marketing
  • Facing complexity, risk and fear
  • Motivational leadership
  • Managing office politics
  • Combining creativity, structure and planning
  • Shaping company culture and ethics
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Early 2010, Joris started his current job at Google. Ever since, he dedicates his time to projects helping big advertisers understand the mechanisms of online marketing and help them understand how to integrate this in the overall marketing strategies. In June 2010 he launched the Media Efficiency Panel in collaboration with GFK in which studies were performed with KPN, Heineken, Unilever, Aviko, Independer, Mediamarkt, Allsecur, Vodafone and Thomas Cook. The Media Efficiency Panel was

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Early 2010, Joris started his current job at Google. Ever since, he dedicates his time to projects helping big advertisers understand the mechanisms of online marketing and help them understand how to integrate this in the overall marketing strategies. In June 2010 he launched the Media Efficiency Panel in collaboration with GFK in which studies were performed with KPN, Heineken, Unilever, Aviko, Independer, Mediamarkt, Allsecur, Vodafone and Thomas Cook. The Media Efficiency Panel was awarded with an AMMA-nomination.

Joris is also European lead of ´Google Marketing Research´ for which he focuses on research to support the marketing efforts of Google products such as Chrome, Android, Google plus and YouTube.

In January 2013, Joris was elected ´Dialogue Marketer of the year 2012´ for his contribution to the field of marketing, communication and consumer dialogue.

Since the start of his career at Google, Joris was frequently asked to speak at various congresses. In 2012 alone, he publically spoke over 50 times.

From age 6, Joris gained 20 years of experience in Judo and other fighting styles, earning him two black belts and titles such as ´Open German Champion´ and ´European Champion Brazilian Jiu-Jitsu´ (ground fighting). Due to a heavy knee-injury, Joris was forced to switch direction after which he started his business career first at NOC*NSF followed by Accenture, Ara Advertising, GFK, Metrixlab and now at Google.

In 2005 Joris wrote his first book called ‘Instinctive Groundfighting’, with the objective to bring fighters back to the source of successful fighting; by instinct.

In 2012 Joris wrote his second and third book simultaneously next to his fulltime job at Google. The book ‘Schizophrenic Marketing’ has the objective to give businesses overview and insight in how to integrate online and offline marketing strategies.

In the book ‘Samurai Business’ Joris teaches (starting) professionals how to build sustainable success from integrity and offers ways how to deal with office politics, without contributing to it. For this 13 Samurai principles are used as a frame of reference, principles he learned from his martial arts background, successfully applied by himself on a daily basis. The objective of the book is to improve business culture.  

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Cover van Instinctive Groundfighting

Instinctive Groundfighting

Fighting is playing jazz. Now, let us all play jazz!
 

ISBN: 978-1419636462
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Martial Arts is not about learning techniques. It is about reacting adequately to unexpected combat situations without thinking. If you think, you are slower, your focus is too narrow and your movements lack creativity. Instead of learning techniques, you should create useful instinctive reactions to combat situations.

Instinctive Groundfighting presents a new Dynamic Training Method aiming at learning to fight without thinking.

 

Cover van Samurai Business

Samurai Business

ISBN: 978-0-929652-21-4
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The transparancy of the internet made integrity the most important source for sustainable success for any professional, however to withstand office politics and fierce competition professionals need to learn to balance integrity with assertiveness. "Samurai Business" offers thirteen Samurai principles to help you do exactly that, because Samurai warriors were successful in battle through continuous cultivation of body and mind.

“Samurai Business” inspires professionals to face politics without feeding them. The book helps to stay focused in an endless amount of stimuli and under any pressure: focused on self-development to the benefit of your environment, while being rewarded for your efforts. Apply the Samurai principles consistently and you may surprise yourself. Integrity is not naivety and kindness does not equal weakness. It is time to put the art back in the business and the Samurai back in the professional.