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Philippe  Huysveld

Philippe Huysveld

Consultant in business between Europe and Japon
Languages : English, French, Japanese

  • Categories

  • Administration, Governance & Politics
  • Economy & Finance
  • Entrepreneurship
  • Leadership & Strategy
  • Management
  • Marketing
  • Sales
  • Employability

  • Lecture
  • Coaching
  • Seminar
  • Workshop
  • Consultancy
  • Subjects

  • How to develop your business in Japan
  • Intercultural differences between Europe and Japan

With a double Engineering and Business background, holder of a MBA from Kyoto University, after 15 years+ as a Senior Executive, Philippe Huysveld is now a Business & Management Consultant. Founder of GBMC (Global Business & Management Consulting at www.gbmc.biz), with extensive Marketing & Business Development experience in Japan and in Europe, his major business domain is Europe-Japan Consulting.

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With a double Engineering and Business background, holder of a MBA from Kyoto University, after 15 years+ as a Senior Executive, Philippe Huysveld is now a Business & Management Consultant. Founder of GBMC (Global Business & Management Consulting at www.gbmc.biz), with extensive Marketing & Business Development experience in Japan and in Europe, his major business domain is Europe-Japan Consulting.

Besides Consulting, Philippe Huysveld has lectured on « The History of the Japanese Economy » and on « Social Structures of Japan » at the Cergy-Pontoise University (in Paris area), within the Master Program in Languages and International Trade - Japanese Markets option. As a cross-cultural trainer, he also gives seminars/ conferences about Japan, as well as animates workshops on « Business Relations with Japan » in Business Schools, such as the Vesalius College in Brussels.

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The Ultimate Survival Guide for Business in Japan

This book is targeted at business executives of companies: • approaching the Japanese Market, • reviewing their options in terms of Japan Entry Strategy, • already exporting to Japan (Indirect Sales) or, • already established and doing business in Japan (Direct Sales). In this book, Philippe Huysveld shows: • That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies. • That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system. • How to market your products or services in Japan (B2C and B2B Marketing Guidelines). • That is important to understand “the Japanese Consumer Mindset” • Which are the Keys for Success in Japan. • Which Entry Strategies are available to foreign companies to choose from and guidelines for selection"

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