Co-creation for Innovation
Martijn Pater
Martijn Pater is an innovation strategist and co-creator. He is also a speaker who offers the audience clear guidance on how to deal with complex strategic issues and new forms of collaboration through co-creation.
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Keynote Speaker
Employability:
Keynote Speaker,
About Martijn Pater
Martijn is a speaker who provides audiences with clear guidance on how to deal with complex strategic issues and new forms of collaboration through co-creation.
Martijn Pater is an innovation strategist and co-creator. He is co-founder of the co-creation movement and co-author of the book ‘Collaborate or Die’. In widely diverse industries, Martijn has had proven successes with his co-creation approach and his strategic innovation agency Fronteer. He draws from a rich arsenal of examples of co-creation applications.
Martijn’s focus areas are the future of cities, mobility, energy, sustainability and innovation. Besides being a consultant, Martijn is an entrepreneur with start-up Coding the Curbs , chairman of sustainable energy cooperative of companies NDSM Energie and co-founder of Fronteer. Martijn is an industrial designer (Delft).
Martijn has hands-on experience with innovating at the cutting edge and forming coalitions and alliances for impact. From the belief that the complex challenges of our time require a different mindset and way of working, problems are addressed.
– Collaborate or Die – The Changemakers Handbook for Co-creation: Nomination Management Book of the Year 2022, Former No. 1 on managementbook.nl
– Fronteer: Platinum Award for Innovation Strategy Consultancy of the Netherlands 2022 from Consultancy.nl
– Coding the Curbs: Finalist Mobility Lab Nederland 2022
Specialist Subjects
Sam Knowles is one of the most interesting and engaging speakers I have ever seen
"Sam Knowles is one of the most interesting and engaging speakers I have ever seen – Full Stop. I first had the pleasure of witnessing the wonder of Sam at the 2018 Media Research Group Conference in 2018 in Bratislava, where Sam was the keynote speaker. Sam captivated the attention of the audience and presented new ways of thinking about data and insight in a way which demonstrated how the theories could be applied and more importantly how be turned into actionable results."
“Since then, I have been a great fan of Sam's work, and after reading his fantastic publications Narrative by Numbers and How To Be Insightful, I reached out to Sam to ask if he would be interested in presenting his work to the membership of the IPA. Sam kindly obliged and delivered an incredibly popular webinar which drew on his previous works and talked of how agencies and brands alike could apply the thinking to navigate the unprecedented times we are living in during the COVID-19 pandemic and beyond. Needless to say, Sam's presentation was fantastic, evidenced by continued audience engagement throughout, so many audience requests and questions we couldn't answer them all due to time constraints and also the lowest audience drop off rate we have seen. The feedback from attendees was exceptional with one attendee stating that the webinar was 'mind altering' and 'completely changed the way they understood data and insight' and many others asking where they could see Sam present again as he was so good."
“The great thing about Sam is that he presents in such a great way that he makes what he presents so understandable and applicable for the audience he is presenting to. His speaking style is very engaging and his personality and enthusiasm make you feel like you are on a journey of discovery, while making sure you never feel lost or overwhelmed. As you can tell, we're huge fans of Sam and his work at the IPA and we very much hope to work with him again in the future. If you get the chance to see Sam speak, take it without hesitation – I can assure you, you won't be disappointed.”
References
Martijn made an immediate connection with the participants on content and with a good sense of humor and presented in a vulnerable, inspiring and interactive way.
"Martijn Pater took the participants of our meeting into the world of collaboration and co-creation with his enthusiasm. The five golden rules of collaboration, from the book Collaborate or Die, were substantiated from theory with clear and concrete examples. Martijn made the connection with the participants on content and with a good sense of humor and presented in a vulnerable, inspiring and interactive way. With an average from the participants of an 8.6, a real inspiring recommendation."
It was nice to work together, be able to help each other and look ahead to the future.
"That's a wrap! The event Co-creation led by Martijn Pater. Creating value with external experts and stakeholders, how do you do that? The answer is simpler than you might think: involve other people in your process than you normally would. Martijn took us through the steps you can take to achieve Co-creation. Clear steps that help you approach everyday issues in a different way. It was nice to start working together, to be able to help each other and to look ahead to the future."