Back to search results

Photos


Wishlist

There are no speakers in your wishlist.

Marcel Saucet

Marcel Saucet

World expert in Street Marketing ™
Languages : French, English

  • Categories

  • Entrepreneurship
  • Marketing
  • Sales
  • Employability

  • Lecture
  • Conference
  • Workshop
  • Seminar
  • Subjects

  • Street Marketing™
  • Guerilla marketing
  • Brand psychoanalysis
  • Innovation
  • Experiential marketing
  • Buzz Marketing

Dr. Marcel Saucet, born June 4, 1981 in Nice France, won the best book award in marketing in 2015. He has a Ph D - doctorate in management science. He research associate and visiting professor at the University of San Diego, United States. He has lectured and written case studies at Harvard University, USD in Los Angeles, ICN business school, Essec ... He conducts lectures worldwide on new concepts of marketing. Simultaneously, he is the author of numerous research articles and books like "Innovator, Innovate response to the crisis" and "Street Marketing ™".

Read more

Dr. Marcel Saucet, born June 4, 1981 in Nice France, won the best book award in marketing in 2015. He has a Ph D - doctorate in management science. He research associate and visiting professor at the University of San Diego, United States. He has lectured and written case studies at Harvard University, USD in Los Angeles, ICN business school, Essec ... He conducts lectures worldwide on new concepts of marketing. Simultaneously, he is the author of numerous research articles and books like "Innovator, Innovate response to the crisis" and "Street Marketing ™".

Collapse summary
Cover van Innovator

Innovator

This book is fascinating for Undergraduate and graduate students interested in keeping abreast with the latest innovations in the field of management, strategy and marketing. Furthermore, it is for students who are working on their final dissertation or research paper, especially in saturated sectors such as luxury and cosmetics. It is also aimed at professionals who want to develop an innovative, strategic and operational mindset to approach a crisis, both internally (by developing the creativity of employees) and externally (by creating innovative strategies for a brand, a communication plan, sensory identity plan...).

No summary available
Cover van Street marketing

Street marketing

What is the future of marketing? Discover the latest trends in non conventional marketing (ambient, ambush, stealth and viral) and take away valuable insights for optimizing your street marketing campaign - and the buzz that goes with it! In today’s times, Marketing draws its inspiration from street culture, guerrilla marketing and street art, to capture the attention of an individual in his environment and his daily life. New, yet promising - and still relatively unexplored - street marketing™ offers endless opportunities for any manager wanting to promote their offers/brands/products or services at a low cost and to seduce/ the increasingly tricky customer.

No summary available
Cover van The future of guerilla marketing

The future of guerilla marketing

This fascinating book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands. • Thoroughly explains the compelling advantages of Street Marketing™, including low cost, high impact, and a personal approach that creates an emotional response • Explains the current crisis of conventional marketing in a brand society, identifies the need for non-conventional approaches for the emerging non-conventional market, and addresses the origins and definitions of non-conventional marketing approaches • Provides real-world examples of successful Street Marketing by major companies and organizations such as Heineken, Greenpeace, World Wildlife Fund (WWF), and Mini (automobiles) • Written by an accomplished marketing consultant and business owner who has put his Street Marketing™ concepts and practices into action for well-known organizations and companies as diverse as Intel, Lancôme, Clarins, Microsoft, Sony, and the World Council of People at the United Nations

No summary available
Cover van The Routledge Companion to the Future of Marketing

The Routledge Companion to the Future of Marketing

The face of marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behavior fields and technological breakthroughs occurring on a regular basis, the future of marketing is set to be very exciting. Going beyond a state-of-the-art view of the discipline, this tome focuses on the advances being made in many different areas such as critical thinking, new paradigms, novel conceptualisations, as well as several technological breakthroughs with a direct impact on the theory and practice of marketing. Each chapter presents an analytical and engaging discussion of the topic, as well as introducing a specific research agenda paving the way for the future. The Routledge Companion to the Future of Marketing provides the reader with a comprehensive set of visionary insights into the future of marketing. This prestige collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. The face of marketing has changed substantially in recent years. With more and more research on marketing and consumer behaviour, along with the regular advances in technology, the future of marketing promises to be very exciting. Beyond the artistic point of view of the discipline, this volume focuses on progress made in various fields such as critical thinking, new paradigms, new conceptualizations, and technological advances that directly impact on the theories and marketing practices. Each chapter analyzes and initiates a discussion on the subject, as the introduction of a special research program, opening the doors to the future. The Routledge Companion to the Future of Marketing provides the reader visionary ideas concerning the future of marketing. This prestigious collection aims to challenge the mentality of the Academics, to derive their process of reflection on current thinking about new perspectives and to make progress in the knowledge of marketing.

No summary available