Lisandro Caravaca

About Lisandro Caravaca

On 30th August 2018 Lisandro came to a turning point. He was reading a book when suddenly he made himself a critical question: how do I want to find myself in a few years? He found a quick answer: “I don’t know but, for sure, I would like to be in a different situation as I’m feeling now”. Then, he asked a second one: What can I do to change this feeling? And he answered again…”regain enthusiasm, do what I love and build up a new lifestyle”. Then, he started working on his career change within hours.

How can he make this change possible? He found what professor and speaker Ken Robinson calls “the element” and he built an action plan: he chose the combination of his passion (tennis) and his talent (communication) in order to achieve a professional goal (help the tennis industry to perform an excellent communication).

Thus, after a few years evaluating and checking the needs of the tennis industry, he set his new plan: providing digital communication services for the sector (tennis clubs, professional players, staff, tournaments, etc.). He’ll do on-site work when necessary but most of it will be remote work. He’ll make it by travelling around the professional tennis tour (ATP, WTA and ITF, mainly) and visiting tennis clubs. From now on he is “the Social Media Manager of Tennis”.

When he was 14, he began his first job as a tennis coach assistant for all ages. That was such a nice time of his life that continued during 5 years around different clubs in which his role became increasingly important taking part in many activities. Tennis gave him a strong discipline, among other things.

In 2012 he finished my degree at university. Then he studied a six-month postgraduate and he worked as a community manager for 6 months in an agency in Madrid. When he was 23, and after several months of preparation, he founded his own company, Eduskopia, a social innovation business in which they work by training and spreading the knowledge and digital competence that society needs to adapt and take advantage of social and technological environments. In September 2014, when he was 25, he founded Sportsphilia, a company specialized in generating business opportunities for customers in the sports industry by using digital media communication. It lasted just one year due to lack of dedication. From that point in time he detected the opportunities of the sports sector and he always wanted to work with tennis specifically. In March 2015, he embarked on the launch of a startup called tuAppbogado which is the first mobile app in which you can find lawyers in your area. After a few months of hard work, he decided to step aside. he still has a very close friendship with the team. From May 2016 to May 2018, he coordinated the communication and digital process of Instituto PAE, a company that organizes English lessons and Summer Camps all over Spain. In 2018, he started working with two big training projects at Renault (thanks to Zertia) and Fundación ONCE (thanks to Chamber of Commerce in Valladolid). In this period of time, he has received a few acknowledgement and awards. Entrepreneurship gave him self-commitment and a strong engagement, among other things.

When he was 23, he ran his first Marathon in Madrid. One year later, they  organized a 100K charity challenge called Ultratorozos. In 2018 we did more or less the same in the opposite direction completing 129K. That was Ultratorozos vol 2. Running gave him self-confidence and determination. In the last four years, he has profit some nice adventures with his motorbike including a few journeys riding 2000km in one week. Motorcycling gave me freedom.

He has studied, and therefore lived, in Cambridge (UK) and Vancouver (Canada). He has travelled to India, Argentina, United Kingdom, France, Denmark, Belgium, Italy, Greece, Croatia and Turkey. He has also worked in Mexico and Colombia and online in Bolivia. He still has many things to do and see. Today, he drew his map, bringing in new experiences and learnings and with the strong convincement that he wants to develop his personal brand and his background in order to make it available to those who wish and appreciate it.