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Digital Transformation | Sustainable Technology | Future of Media and Marketing

Lars Silberbauer

Lars Silberbauer is one of the most renowned experts in the fields of Digitization, Digital Transformation and future trends. He currently is the CMO at Nokia Mobile and at HMD Global.

Keynote Speaker
Keynote Speaker,

Specialist Subjects

1. Digital Transformation

The LEGO Journey: This keynote focuses on LEGO’s digital transformation and how it went from being a company without any social media or YouTube presence to one of the biggest brand creators in the world, bringing in millions of dollars from social commerce and the monetization of digital content. Lars was the leader behind this aggressive change and takes the audience through his principles of transformation and change.

2. Creating Sustainable Tech in a world with increasing amounts of tech-waste

This keynote focuses on the challenge the society, as we know it, is facing with the huge increase of e-waste. Five billion devices are expected to end up in landfills, just in 2022. How can we create business models that both accelerates the digital evolution, but also is sustainable long term.

3. Next Generation Influence Marketing

Influencer marketing is one of the fastest-growing marketing channels, with expectations of becoming a $22 billion industry by 2022. But the first phase of growth has also resulted in a lot of disappointment, lack of results, fraud, and fake influencers and followers.

4. The Future of Media

Consumer behavior is changing rapidly. TV is in decline, streaming video is booming, but it’s not leaving advertisers with a lot of inventory to buy. Prices are increasing on TV CPMs while it is getting harder and harder to create reach. Digital publishers are struggling, and the big platforms are getting more and more competitive against each other and against the new Chinese entrants.

5. Artifical Intelligence and Creativity

Will artificial intelligence become the future of creativity? Will the Creative Director become the
victim of automation? Or will it transform into an AI-augmented Super Creative that will be able to combine the human ability to introduce new, radical predictions with the ability to work across infinite arrays of possible solutions?


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