Professor at ESCP-Europe and at CFVG (Centre Franco-Vietnamien de formation à la Gestion)
Jean-Marie Ducreux
Jean-Marie Ducreux has worked in France, in the USA and in Japan , initially with the Boston Consulting Group then with Seagram as a marketing manager for worldwide brands ; later as the CEO of Imperial Chemical Industries (ICI) French subsidiary also in charge of the paint division in Continental ...
Languages:
Employability:
Animator,Facilitator,Training
Employability:
Animator,Facilitator,Training,
About Jean-Marie Ducreux
Jean-Marie Ducreux has worked in France, in the USA and in Japan , initially with the Boston Consulting Group then with Seagram as a marketing manager for worldwide brands ; later as the CEO of Imperial Chemical Industries (ICI) French subsidiary also in charge of the paint division in Continental Europe and finally as CEO of an innovation-based contractor with subsidiaries in more than 20 countries. He has been an associate with Andersen and a senior advisor with the Boston Consulting Group.
Jean-Marie Ducreux has graduated in ESCP (1970), he also obtained an MBA from Columbia University (1972) and a « DES » in Economics (1976).
He works as a consultant and as a professor in a wide-range of areas.
He recently published:
– La Formation dans tous ses états, Editions d’organisation (2002)
– Stratégie, les clés du succès concurrentiel, Editions d’organisation (2004)
– Le grand livre de la stratégie, Eyrolles (2009)
– Le grand livre du marketing, Eyrolles (2011)