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Jean-Marie Ducreux

Jean-Marie Ducreux

Professor at ESCP-Europe and at CFVG (Centre Franco-Vietnamien de formation à la Gestion)
Languages : English, French

  • Categories

  • Administration, Governance & Politics
    • Europe
    • Geopolitics
  • Marketing
    • Branding
    • Image
  • Management
    • Change Management
  • All Categories
  • Employability

  • Conference Facilitator
  • Seminar
  • Training
  • Animator
  • Subjects

  • Europe is the continent of tomorrow
  • Change in a PMI or in an IS context
  • Change management (human capital models; identification of individual and collective obstacles and levers to change; transformation programs)
  • Strategy implementation, performance monitoring, KPI
  • Resources allocation (financial strategy; competencies optimization)
  • External growth (partnership, alliances and M&A)
  • Internal growth, innovation and market development
  • Strategic vision, values, positioning, bipolarization phenomenon
  • All Topics

Jean-Marie Ducreux has worked in France, in the USA and in Japan , initially with the Boston Consulting Group then with Seagram as a marketing manager for worldwide brands ; later as the CEO of Imperial Chemical Industries (ICI) French subsidiary also in charge of the paint division in Continental Europe and finally as CEO of an innovation-based contractor with subsidiaries in more than 20 countries. He has been an associate with Andersen and a senior advisor with the Boston Consulting

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Jean-Marie Ducreux has worked in France, in the USA and in Japan , initially with the Boston Consulting Group then with Seagram as a marketing manager for worldwide brands ; later as the CEO of Imperial Chemical Industries (ICI) French subsidiary also in charge of the paint division in Continental Europe and finally as CEO of an innovation-based contractor with subsidiaries in more than 20 countries. He has been an associate with Andersen and a senior advisor with the Boston Consulting Group. Jean-Marie Ducreux has graduated in ESCP (1970), he also obtained an MBA from Columbia University (1972) and a « DES » in Economics (1976). He works as a consultant and as a professor in a wide-range of areas. He recently published: - La Formation dans tous ses états, Editions d’organisation (2002) - Stratégie, les clés du succès concurrentiel, Editions d’organisation (2004) - Le grand livre de la stratégie, Eyrolles (2009) - Le grand livre du marketing, Eyrolles (2011)

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