Jean-Marie Ducreux

Professor at ESCP-Europe and at CFVG (Centre Franco-Vietnamien de formation à la Gestion)
Languages : English, French

Categories
Administration, Governance & Politics
- Europe
- Geopolitics
Marketing
- Branding
- Image
Management
- Change Management
- Customer Relationship Management
- Human Resource Management
- Performance Management
Economy & Finance
- Corporate Governance
- Crisis Management
Sales
- Focus on clients
- Successfull Selling
Leadership & Strategy
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Employability
Conference Facilitator
Seminar
Training
Animator

Subjects
Europe is the continent of tomorrow
Change in a PMI or in an IS context
Change management (human capital models; identification of individual and collective obstacles and levers to change; transformation programs)
Strategy implementation, performance monitoring, KPI
Resources allocation (financial strategy; competencies optimization)
External growth (partnership, alliances and M&A)
Internal growth, innovation and market development
Strategic vision, values, positioning, bipolarization phenomenon
Deductive analysis (portfolio and strategic segmentation)
Inductive analysis (mega-trends, deconstruction, Web 2.0)
Basics of strategy (experience, competitive position and growth)
Marketing deployment (marketing plan, execution, performance monitoring, control and the feedback loop)
Impact of the Internet on consumer and industrial marketing issues
Marketing operations (creating the best offer; new product development; pricing policies; customer management, distribution and CRM; communication above and below the line; industrial selling)
Strategic marketing (life cycle issues; long term positioning)
Market intelligence (research methods and information analysis; segmentation approach)
Breaking down the traditional business models
The bipolarization of the markets
Competencies analysis (macro-competencies vs technical competencies)
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Jean-Marie Ducreux has worked in France, in the USA and in Japan , initially with the Boston Consulting Group then with Seagram as a marketing manager for worldwide brands ; later as the CEO of Imperial Chemical Industries (ICI) French subsidiary also in charge of the paint division in Continental Europe and finally as CEO of an innovation-based contractor with subsidiaries in more than 20 countries. He has been an associate with Andersen and a senior advisor with the Boston Consulting Group. Jean-Marie Ducreux has graduated in ESCP (1970), he also obtained an MBA from Columbia University (1972) and a « DES » in Economics (1976). He works as a consultant and as a professor in a wide-range of areas. He recently published: - La Formation dans tous ses états, Editions d’organisation (2002) - Stratégie, les clés du succès concurrentiel, Editions d’organisation (2004) - Le grand livre de la stratégie, Eyrolles (2009) - Le grand livre du marketing, Eyrolles (2011)

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