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Ilya Kaukin

Ilya Kaukin

CEO of Who cares?! Russian social advertising project
Languages : English, Russian

  • Categories

  • Marketing
    • City Marketing
    • Image
  • Lifestyle
  • Employability

  • Lecture
  • Presentations
  • Seminar
  • Workshop
  • Masterclass
  • Facilitator
  • Paneldiscussion
  • Subjects

  • Social advertising
  • Peculiarities of advertising campaigns in the outdoor advertising
  • Role of the outdoor advertising in the modern urban environment
  • Comfortable urban environment
  • Navigation system in the urban environment

Russ Outdoor (largest outdoor advertising company in Russia), Corporate Communications Chief Expert

Member of Commission for Social Responsibility of AKAR (Russian Communications Agencies Association) Member of Council of Experts of the Russian Foodbank Member of the Jury of the Russian Social Advertising Contest Novyi Vzglyad organized by the State Duma of the Russian Federation Provides lectures on outdoor advertising, social advertising and urban development at various

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Russ Outdoor (largest outdoor advertising company in Russia), Corporate Communications Chief Expert

Member of Commission for Social Responsibility of AKAR (Russian Communications Agencies Association) Member of Council of Experts of the Russian Foodbank Member of the Jury of the Russian Social Advertising Contest Novyi Vzglyad organized by the State Duma of the Russian Federation Provides lectures on outdoor advertising, social advertising and urban development at various universities including Moscow State University (MGU), Moscow State Institute for International Relations (MGIMO), High School of Economics (VShE), Moscow State Institute for Culture and Arts (MGUKI).

Achievements

• Managing of 21 social advertising campaigns across Russia from 2010 • Handling of a social outdoor campaign dedicated to Moscow with Russian celebrities in Moscow in 2007 • Coordinating rebranding campaign of News Outdoor company in 2007

Career history

• 2006-Present time – Russ Outdoor, Corporate Communications Chief Expert • 2004-2006 - Tenex (export of Russian nuclear goods and services), Department of Marketing and Prognosis, Chief Expert • 2002-2004 - Embassy of the Russian Federation to the Republic of Korea, 3rd Secretary • 1999-2002 - Ministry of Foreign Affairs of Russia, Attache

Education

• 2002 – Russian Academy of Science, Institute of Oriental Studies, PhD in Economics • 1997 – Moscow State University, Institute of Asian and African Studies, Bachelor of Regional Studies, Red Diploma

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