Entrepreneurship is anticipating the future. So it is important to know what factors will largely determine the future of entrepreneurs in Food & Packaging. First of all, the rapidly changing consumer behavior. Gen Next has completely different ideas about food than the older generations. Potatoes Meat and Vegetables? Three meals a day? That is so 2005!
The second factor is sustainability. Not only are politicians making increasingly strict demands here, but consumers are also pushing for more sustainable products and packaging. And here, too, it is Gen Next who is taking the lead. No wonder: it’s about their future.
Ariane from Mancius knows what she’s talking about. The founder of NowNewNext is not only a thinker who sharply analyzes from a holistic, integral vision, but she and her agency also develop pragmatic innovations, in 2D or 3D design.
The Future in Food & Packaging is her passion and that of her employees. She supports entrepreneurs with trends, insights and strategy, branding and positioning, sustainable product development and packaging design.
The themes that always recur in this are: Gen Next – tomorrow’s most important consumer group – and sustainability in both food and packaging. The latter theme is not limited to the question “How do you deal with plastic?” but encompasses the entire chain. Where do your materials come from? Where do your ingredients come from? And how do you use sustainability as a marketing tool?
After studying at the Hoge Hotelschool in Maastricht – where she majored in food trends – van Mancius put her ideas into practice at Helios MPPD, a company that develops and produces catering concepts for the airline industry, among other places. But entrepreneurship beckoned and she started her own agency NowNewNext in 2012, with which she provides advice and solutions not only to the aviation sector but also to companies in Retail, petrol, food service, agri and health care. Award-winning solutions, such as the Cavariane concept and Albert Heijn’s Hot & Cold packaging. Companies that like to use her advice include KLM, gategroup, Sligro, Borgesius, Shell Retail, Marfo, Plukon and Cono Kaasmakers.
A lecture by Ariane is always a stimulating experience. ‘Be relevant to your consumer, because they determine your business’. She analyzes consumer behavior and translates that into sustainable innovation strategies, design and marketing. How do millennials eat? What drives them? What role does social media play in this? How important is sustainability to them? And how does this impact your business?
We waste too much and pollute too much. Almost everyone agrees on that. Climate change, food waste, the plastic soup, are forcing us to change our lifestyle. Governments worldwide are introducing stricter environmental requirements that citizens and companies must meet. Consumers are also increasingly consciously choosing sustainable products or packaging. Companies with a clear vision of sustainability and their role in it can count on a lot of sympathy.
Millennials and Generation Z, also known as the eco-conscious generations, are leading the way in this regard. No wonder: it is primarily their future that is at stake.
So what does this mean for Food & Packaging companies? That’s what Ariane from Mancius talks about in her latest presentation. In any case, one thing is clear: you are not going to make it with short-term measures. “RETHINK” forms the essence for solutions and creates new opportunities for the food landscape. Rethinking both product and packaging, waste and sustainability. Not only about visible effects, but also about the hidden impact on the climate. Focusing only on plastic is not the solution: limiting meat consumption creates a much greater impact. These and many more insights are covered in the presentation “The Future in Sustainable Food & Packaging.”
Sustainability also means continuity. The more sustainable your products, your production and your packaging, the better. Not only for our future on this planet, but also for the future of your company. That is why you should not miss this presentation. From her holistic vision, Ariane van Mancius takes you through all aspects of sustainability, environmental impact, packaging and food in a clear and inspiring way. She concludes with an inspiring link to practice and takes a look at the latest trends and innovations. In this she also highlights how you can use sustainability as a marketing tool to respond to the green revolution and the needs of generation next.
After the presentation, you will go home with the following insights: