Food | Beverage | Packaging | Millenials | Trends
Ariane van Mancius
Expert in food, beverage, hospitality and packaging
Languages:
Employability:
Keynote Speaker
Employability:
Keynote Speaker,
About Ariane van Mancius
Entrepreneurship is anticipating the future. So it is important to know what factors will largely determine the future of entrepreneurs in Food & Packaging. First of all, the rapidly changing consumer behavior. Gen Next has completely different ideas about food than the older generations. Potatoes Meat and Vegetables? Three meals a day? That is so 2005!
The second factor is sustainability. Not only are politicians making increasingly strict demands here, but consumers are also pushing for more sustainable products and packaging. And here, too, it is Gen Next who is taking the lead. No wonder: it’s about their future.
Ariane from Mancius knows what she’s talking about. The founder of NowNewNext is not only a thinker who sharply analyzes from a holistic, integral vision, but she and her agency also develop pragmatic innovations, in 2D or 3D design.
The Future in Food & Packaging is her passion and that of her employees. She supports entrepreneurs with trends, insights and strategy, branding and positioning, sustainable product development and packaging design.
The themes that always recur in this are: Gen Next – tomorrow’s most important consumer group – and sustainability in both food and packaging. The latter theme is not limited to the question “How do you deal with plastic?” but encompasses the entire chain. Where do your materials come from? Where do your ingredients come from? And how do you use sustainability as a marketing tool?
After studying at the Hoge Hotelschool in Maastricht – where she majored in food trends – van Mancius put her ideas into practice at Helios MPPD, a company that develops and produces catering concepts for the airline industry, among other places. But entrepreneurship beckoned and she started her own agency NowNewNext in 2012, with which she provides advice and solutions not only to the aviation sector but also to companies in Retail, petrol, food service, agri and health care. Award-winning solutions, such as the Cavariane concept and Albert Heijn’s Hot & Cold packaging. Companies that like to use her advice include KLM, gategroup, Sligro, Borgesius, Shell Retail, Marfo, Plukon and Cono Kaasmakers.
A lecture by Ariane is always a stimulating experience. ‘Be relevant to your consumer, because they determine your business’. She analyzes consumer behavior and translates that into sustainable innovation strategies, design and marketing. How do millennials eat? What drives them? What role does social media play in this? How important is sustainability to them? And how does this impact your business?