Marketing | Sales | Business | Network
Anouk Ellen Susan is an expert in (Strategic) Marketing, Self-Marketing, and the German-Dutch culture.
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Anouk Ellen Susan is an expert in (Self-)marketing, networking, and German-Dutch culture. She is committed to women and their careers. She has over 25 years of work experience in Marketing & Sales, particularly with an international focus. Anouk has held a leadership position since the age of 26, including as director of NBTC Holland Marketing in Germany. Since 2019, she has been working independently as a professional speaker, consultant, moderator, coach, and author.
Anouk has studied in 4 countries, resulting in a Master of Arts in European Marketing. Additionally, she is a strategic marketer (NIMA C in 2010), Professional Speaker (GSA Academy & Steinbeiss Hochschule, 2016), and Systematic Coach (INEKO Institut at the University of Cologne, 2021). She also collaborates extensively with young people, including as an External Examiner for Breda University (she supervises Master & Bachelor students) and as a guest lecturer for Marketing at the New European Business College in Munich. She was the chairperson of the German-Dutch Association in Cologne and has co-founded a German-Dutch business club in Munich with others since her move to Bavaria in 2022.
Anouk Ellen Susan was raised bilingual (NL+DE) and speaks a total of 4 languages. She loves challenges that allow her to grow and enjoys discovering new things, having written 7 books and founded two podcasts. She stands for clarity, passion, and courage. Her motto is: “You have NO, you can get YES.”
Her target audience consists of SMEs and public and governmental institutions within an international context: such as companies with a focus on Europe or with a German/Dutch background. Anouk Ellen Susan’s keynotes, masterclasses, and training sessions are aimed at both executives and company employees. To achieve the most optimal results, her approach is always tailored to the specific needs of the client. Anouk Ellen Susan works in German, Dutch, and English. She can easily switch between the three languages, even during an event.
As a speaker and moderator, she inspires her business partners, clients, and participants with her personal, competent, and inspiring nature. With extensive experience as a Marketing & Business Strategy expert, she knows how to convey the content in a practical manner. She lives and works according to the simple principle: “Be as warm and generous as you would like to be received.”
Anouk Ellen Susan is Dutch, raised in Germany, at home in both countries – linguistically, emotionally and mentally. Two hearts beat in her chest. Germany and the Netherlands are important trade partners – so close to each other and yet so different. The cultural differences are significant, or in other words: TASTY different.
Opportunities are lost due to miscommunication and misunderstanding. How do you achieve successful collaboration that utilises the full potential? How can you adapt your marketing to this? What are the cultural differences and how is networking different?
Anouk Ellen Susan speaks about her 45 years of experience. Besides interesting figures, data and facts, she shares experiences and cultural differences on a personal and business level. A keynote you must not miss if you are active in both countries. A presentation that not only paves the way for better cooperation between the two countries, more efficiency in your (marketing) approach, better networking among each other, but also grows understanding for each other on both sides.
Crises occurring in parallel, digitalisation and increasing specialisation: the economy is changing ever faster. It is all the more important in these times to have reliable partners, customers and suppliers; a good network can make the difference for companies. But active networking is not for everyone. How do you start, how do you get a colourful network – for more diversity – that Anouk Ellen Susan explains in her keynote.
What are the benefits of active networking? How do you start a conversation with strangers? What is the right setting for networking conversations? What should you consider? Is there a networking etiquette? What is the best way to remember names? How does small talk become smart talk? Are you ready for new perspectives? Would you like to know more about how online and offline, typically Dutch and typically German networking is most successful? Are you open to inspiration, and for how men and women, young and old, experienced entrepreneurs and young starters network successfully? Do you want to know how this combination creates new opportunities and what we can learn from each other? Author of 2 networking books, Anouk Ellen Susan delves into these questions. She also interviewed 65 networking experts. Her motto: You can learn best from the best. New impulses and perspectives on networking. The perfect keynote for anyone who still needs to build their network, wants more diversity in their network or wants to elevate their own networking skills to a higher level. Small talk was yesterday.
Networking is versatile, colourful and can also be TASTY different.
In the (impulse) keynote and masterclasses, it is about being seen in your strength, because if no one (re)cognises you, no one wants you. Focus not on your shortcomings, but on your strength and capabilities!
It is mainly about leaving traces and achieving relevance and not being everything to everyone, but very special to those you want to reach. Knowing that the power lies in repetition and you stand out if you are a bit – tasty different!
How can you reach even more people? Work even more result-oriented? Make an impression and be seen? Reach and enthuse people?
This is about better positioning, self-marketing, setting and achieving goals, recognising and living out passions, the courage to see new perspectives. This applies to employees in a company, for institutions and for freelancers. Anouk Ellen Susan shows the appropriate impulses of visibility and self-marketing but also of happiness and success.
The impulse keynote “UPGRADE yourself! – Your next level“ by Anouk Ellen Susan is made for your (female) employees and management members. Do you want your employees to grow in their strength and elevate to a higher level? Your employees need to gain more self-confidence, learn to promote themselves and your company better? You want them to present themselves stronger and make the message even more impressive? And you want to improve your company with that? You trust in the power of Mixed Leadership?
The goal is to prepare everyone for the next ‘challenge, change & choices’?! This is how you strengthen your employees for the new challenges.
That is what the impulse lecture is focused on. With concrete ‘nuggets’, inspiring storytelling and very practical. Anouk Ellen Susan draws on more than 20 years of experience as a leader. The author of the book “Upgrade yourself – Confident and self-assured as a woman in the job” has developed her own success model: the Anouk index is about learning, performing, praising and letting go. The index she has developed is based on three pillars: self-confidence, self-development and self-marketing. Precisely: “UPGRADE yourself! – Your next level“.
Meetings, presentations, keynotes and pitches are part of our daily work. With the right performance and a memorable, impressive presentation, the employee can position themselves well.
Additionally, they can enhance themselves, their idea or project and their company. Many people do not know the necessary tricks to make an impression. In her masterclass “Present to impress” Anouk Ellen Susan introduces you to all facets of a strong presentation, which you can then apply during presentations, at important meetings and keynotes. Anouk provides concrete knowledge from her years of experience as a manager and Certified Professional Speaker. She gives very practical tools and tips that are easy to apply. The success will reflect on the employee and your company!
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