Alfredo Silva is a creative entrepreneur. Born in Madureira, one of the slums of Rio de Janeiro (Brazil), he is now head of the Dutch luxury watch brand: Fromanteel.Alfredo's life is a colourful...
Alfredo Silva is a creative entrepreneur. Born in Madureira, one of the slums of Rio de Janeiro (Brazil), he is now head of the Dutch luxury watch brand: Fromanteel.
Alfredo's life is a colourful rollercoaster in which ambition, curiosity and empathy always have been strong incentives. He believes in two credos: "For every problem there is a solution.” and “Opportunities do not merely exist, they are created."
After earning his masters degree in business at the universities of Barcelona and Nijmegen, Alfredo began his career in advertising as a marketing and brand strategist. He advises many brands – including some well-known brands such as Mitsubishi, RedBull, and Disney in subjects such as communication, marketing and strategy.
While working in advertising, he founded the online magazine named ‘Klatergoud’, where he published numerous articles on luxury marketing and branding. His specific interest in luxury branding stems from an idea that brought him to start his own watch brand.
Alfredo strives sustainable long-term success with all his endeavours. He believes that there are some wise lessons that can be drowned from what luxury brands currently doing. In fact, the disciple that requires to achieve high quality in all of our output, being personal or in business, is something that luxury brands have successfully being practising for years.
Soon Alfredo decides to start his own watch brand, following a childhood dream of his, and personally gives a contemporary spin to the luxury dogma by being the first to come up with an successful ‘Affordable Luxury’ watch brand: Fromanteel. “Luxury is going through an interesting moment in time and doing so evolving into something many companies could learn from.”
Alfredo is a young entrepreneur with flair. He combines his entrepreneurial spirit with his excellent networking skills, creativity and an innovative, customer-oriented, thinking.
He believes that opportunities are created by thinking in personal and business and interests, combined with the willingness to persevere, even when things are going to get tough: "Without friction, there is no shine."
"The Nike technology organization recently held a European annual summit and we were looking for an inspiring speaker to kick off our session. We quickly selected Hans Kazàn from a long list of prominent speakers in The Netherlands. It was important to have a speaker that was able to deliver a strong message that was aligned to our overall theme, yet to do this in a light hearted way mixing magic with the overall theme. The feedback from the audience was extremely positive as Hans met all of our expectations."
What can I say about an external hired marketing guru. Who has guided/pointed us in the right direction, profesionally supported us during the pioneering days of our brand new concept and marketing...
In all the years I've known (and sometimes worked with) Alfredo he's demonstrated a highly creative, engaging mind, very much in touch with what's going on in the world but always shining a new light ...
What can I say about an external hired marketing guru. Who has guided/pointed us in the right direction, profesionally supported us during the pioneering days of our brand new concept and marketing plan, who always pro-actively cautioned us for the potential marketing pitfalls and opportunities.. and has been actively involved in the succes of our first year of existince. He is a true professional in a personal way and has the competencies that I follow most: developing winning marketing strategies, communicates effectively and demonstrates personal excellence.
Apart from the fact the path that he has set for himself: to become a succesful entrepeneur in the field of luxury will be succesful. I valued most in him that he could get out of his comfort zone in a new world of marinas and yachts and showed him that his marketing knowledge supports any line of business.
So what can I say about him.. I guess i just did. personally my opinion of Alfredo is that he is an experienced marketing and brand strategist. he's outstanding and his strength lies in the combination of analytical skills and creativity. result driven and eager. Always achieving the best. Work with him, learn from hin and tacke my advice! I will again.
In all the years I've known (and sometimes worked with) Alfredo he's demonstrated a highly creative, engaging mind, very much in touch with what's going on in the world but always shining a new light on it. Combined with a keen business sense, Alfredo is very much a man of this time: a maker and a do-er, who puts his boundless energy towards creating great stuff.