
Martin Lindstrom is recognized as one of the world’s leading business, branding, and culture transformation experts.
It all began one disastrous summer’s day in 1982 when eleven-year-old Martin opened the doors to his own Legoland. He’d carefully designed the miniature village, planted it with bonsai trees, scooped out inch-wide canals and constructed numerous houses and ships out of Lego. Martin’s Legoland was installed in his parents’ back garden and its creator anticipated a throng of fascinated visitors. Not a single one showed up.
Conscious that something more than brilliant design was needed to attract visitors, Martin decided to advertise. He persuaded the local newspaper to run an ad – a simple act that was to reveal the power of marketing. The next week, 131 people streamed through the garden gate. Among their number were two lawyers from Lego, who informed Martin with great kindness and politeness that if he persisted in using the name ‘Legoland’ he’d be guilty of trademark infringement. Martin was intrigued by the idea that someone had control and ownership of the name of his favorite toy – and that it wasn’t him. Fascinated by the concept of trademarking, and seduced by the evident power of advertising, Martin opened his own advertising agency a couple of months later, at the age of twelve.
Martin Lindstrom is recognized as one of the world’s leading business, branding, and culture transformation experts. His cutting-edge research in behavioral psychology and his New York Times-bestselling books are reshaping how organizations approach innovation, culture, and business transformation.
Lindstrom is one of the foremost business minds of our day. TIME magazine named him one of the world’s 100 most influential people, and for the last six years, Thinkers50 has listed him among the world’s top business thinkers. His remarkable case studies are based on his extensive work for a Who’s Who of companies. In his popular presentations, Lindstrom shares (among many other topics) what it takes to transform com
Lindstrom’s numerous New York Times-bestselling books include Buyology and Brand Sense. His latest title, Small Data, describes the tiny clues that uncover big trends and explores how deep consumer insight can make or break an organization. His books have been translated into 48 languages and have sold more than a million copies worldwide. He has delivered keynote addresses to Google, the World Business Forum, KraftHeinz, Disney, Amazon, LEGO, and the World Economic Forum. Lindstrom is a co-producer and the host of NBC’s popular Mainstreet Makeover, an op-ed columnist for the New York Times, and a frequent contributor to Fast Company.
"In the spring of 2011 I was honored when Mr. Robert Bridgeman accepted my invitation to speak at RMIT International University in Ho Chi Minh City to an elite group of international faculty and students, including VIP guest audience member, Miss Hoang My Vu, who participated in Donald Trump’s 2011 Miss Universe contest in Sao Paulo, Brazil. Robert agreed immediately as he recognized the potential to help this group of young adults with his coaching on personal development and self awareness skills. He successfully and instinctively demonstrated his natural talent as a professional motivational speaker.
Upon his arrival, he radiated a composed sense of lightness, confidence, serenity and optimism. Robert’s eagerness to share his message of universal truths of positivity was delivered in an eloquent, organized and easily applicable manner which the native and non native English speaking audience responded to with utmost sincerity. Regardless of the language that people spoke, the rapport that he was instantly able to build came through his personal charisma, spontaneity as well as his own personal experiences and practices of the methods which he clearly described. From the outset of his performance, he mesmerized and inspired the audience with his own candid story of the promise and evidence of life’s hope and personal transformation.
His lecture was bursting with the “A-ha!” moments that are essential to scaffold personal revelations and life transformations. By being interactive, fun and allowing people to instantly perceive the personal benefits of his message in their lives, not only was he able to accurately gauge the audiences needs during the presentation by flexibly and perceptively adapting his communication according to the listeners’ responses, but the content of his speech also showed the impeccably meticulous research that he performed prior to his arrival at the venue. He was able to draw upon local examples relevant and appropriate to the socio cultural history of the spectators thereby inciting their favor and gaining their trust.
In tandem with catering to the audiences collective consciousness, he was dually able to bridge ancient and contemporary, Eastern and Western philosophies thereby validating the valuable bygone sagas that are too often relegated as legend or myth by today’s digital natives who are all too willing to dispose of their traditions in favor of the electronic alternative. Robert was able to revitalize past narrations of the audiences’ ancestors and fill the auditorium with the honor, pride and personal confidence that is necessary to engage in new behaviors that will begin to change the world to become the better place that he so clearly iterates his dream of it being.
When Robert speaks, he is home. I do not believe the University had previously or has since had the privilege of hosting such a well-trained and considerate individual."
“He was INCREDIBLE! I could listen to him for hours and enjoy every electrifying, mind-blowing minute.”
“Martin is not just a consumer guru, but also an expert entertainer! He keeps the audience at the edge of the seat during the session with humor, relevance, and theatrics! Thoroughly enjoyable few hours!"
"Martin is a genius. I say that because a lot of impressions and thoughts I have about Go Daddy were reflected in his presentation. He nailed it."
“Best conference presenter ever! Martin has significant insight into the minds of advertising consumers.”
The whole session was a highlight.
"Interaction with the audience was excellent — and very funny."
“I could have listened for another three hours.”
"Martin is an exceptional intellect and entertainer combined. He was able to inspire me and make me uncomfortable about the role of marketing at the same time."