Culture.com

While the business world is spending vast resources on designing, marketing, selling, and delivering goods and services in the networked world, very few companies are addressing the internal infrastructure changes. This work tackles the question of how to create a corporate culture that matches the new.com business strategy. It provides a practical roadmap of strategies to shift an organization’s culture from a liability to a competitive advantage in the .com world. It aims to offer readers a practical approach that guides them through the ten key characteristics of a .com culture that every organization must embrace. They’ll also learn how to break old organizational habits that no longer fit in the world of e-business, and how to develop new ways to think, believe, and behave.