Michel Badoc

About Michel Badoc

Michel Badoc is Professor Emeritus (HEC Paris and ICAME Stanford University) in the Marketing Department. He notably teaches the Marketing Planning and Strategy course in the Master of Marketing Intelligence. He is also responsible for the Microsoft Marketing University within the framework of HEC-EXE, assuming several program management roles.

In addition to his role as a professor, he engages in activities as a speaker and expert in the field of marketing for Banking and Insurance, as well as more recently in “Neuromarketing.” He also provides coaching activities for executives of major international groups and is involved in Neuro-marketing and Sensory Marketing in consumer goods and services companies (Manufacturing and Distribution) and in the medical and pharmaceutical fields.

His areas of expertise include Marketing Planning, Marketing Audit, Structural Reorganization, Market Research, Advertising, Industrial Marketing, Banking, and Insurance.

He is the author of numerous books and articles. Among recent publications:

“Neuromarketing in Action – Speaking and Selling to the Brain” in collaboration with Professor Georges (Editions d’Organisation, 2010) and A.S. Bayle – Tourtoulou. Editions Eyrolles 2012. English version Ed. Kogan Page December 2013.

“Banking and Insurance Marketing – New Trends” in collaboration with Elodie Trouillaud. Revue Banque Ed. June 2013.