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©Steven van Belleghem

Customer Focus in a Digital World | Artificial Intelligence | Marketing

Steven Van Belleghem

Steven Van Belleghem is an expert in customer experience in a digital world.

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Europe

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Keynote Speaker

About Steven Van Belleghem

Steven Van Belleghem is a popular speaker both at home and abroad. In his keynote presentations, Steven immerses audiences in the world of the modern customer relationship, in a clear, enthusiastic, and inspiring way.

Steven is the author of several bestsellers. He rose to fame with his first book, ‘The Conversation Manager’. This book won the award for most innovative marketing book in 2010. He also wrote ‘The Conversation Company’, ‘When Digital Becomes Human’, and ‘Customers the Day After Tomorrow’.

Steven is also an entrepreneur. He is a partner at the consultancy firm Nexxworks, a co-founder of Zembro (a wearable startup), and the co-founder of the content creation agency Snackbytes. During the first 12 years of his career, he was a consultant and managing partner at the innovative research firm InSites Consulting. During that period, the company grew from 8 to 130 employees, with offices in 5 countries.

Finally, Steven Van Belleghem is a part-time marketing professor at Vlerick Business School.

‘Customers the day after tomorrow’

We are gradually entering the third phase of digitalization: the phase of far-reaching automation and artificial intelligence. This shift will radically change the relationship between companies and customers. If businesses want to remain customer-focused, they need to look for adapted customer strategies.

In Steven Van Belleghem’s talk, he guides you through the newest phase of digitalization and provides you with the mindset to keep optimizing your business in the ‘Day After Tomorrow’. Only in this way will you succeed in combining the most brilliant digital developments with the most unique human skills.

Specialist Subjects

On the transformation of customer relationships. There is an urgent need for an extreme transformation of customer relationships. Customers live in a world of self-service, big data, customer automation, and the integration of the online and offline worlds. Failure to integrate digital customer relationships jeopardizes a company’s future.

A successful digital transformation is very important, but not enough. Due to digital evolution, customer relationships require change at both the human and digital levels.

The following challenges lie ahead: finding a balance between human and machine, highlighting the human touch, and making optimal use of the power to connect people.

Steven Van Belleghem guides you through his new story, ‘When Digital Becomes Human’. It is a story about the combination of digital and human transformation in your customer strategy. This story takes you on a journey into the future. It is provocative, exciting, and scary all at the same time. Enjoy this amazing journey!

About modern marketing communication. Conversations between people have a major influence on the buying process. Both online conversations and social interaction in real life influence the way we perceive things.

The paradox is that most managers are aware of this power of conversations, yet still fail to manage in this area. As a result, almost every company has untapped conversational potential.

In this presentation, Steven Van Belleghem describes how a company can actively manage these conversations. It involves establishing a new corporate culture. It is also a story about the power of employees and customers, and finally, it covers the intelligent use of social media.

This presentation is based on the books ‘The Conversation Manager’ and ‘The Conversation Company’. Using highly relatable and fresh insights, Steven takes his audience on a journey through the world of conversation.

On digital transformation. The shelf life of the average business strategy is becoming increasingly short. A long-term strategy is logically still indispensable, but nowadays it needs to be evaluated much more frequently. Nokia and Kodak are sad examples of what can happen if you fail to do so.

There is simply no other option: companies must be prepared to reinvent themselves. In this presentation, Steven Van Belleghem identifies three domains that need to be reinvented: an organization’s ‘business model’, customer relationships, and the way the company itself operates.

Because not only companies, but every employee must be reinvented as well. Are you ready for your own makeover?

Customers are changing and evolving faster than ever before, and the same can be said for technological possibilities. As a result, companies will have to continuously adapt to an ever-changing environment.

Maintaining a positive image with customers requires an extreme focus on branding and putting customers first. This form of customer centricity makes full use of available technological possibilities. In fact, customer focus becomes an implicit process.

This principle is also known as ‘selling without selling,’ and our current approach to marketing is not yet prepared to utilize this principle. The keywords in this new marketing structure are flexibility and discipline. Steven Van Belleghem prepares the audience for the future through new trends, new insights, and anecdotes.

Videos