Steven Van Belleghem is a global thought leader in the field of Customer Experience. His passion is spreading ideas about the future of customer experience.
Steven Van Belleghem is a global thought leader in the field of Customer Experience. His passion is spreading ideas about the future of customer experience. He believes in the combination of common sense, new technologies, an empathic human touch, playing the long-term game and taking your social responsibility to win the hearts and business of customers over and over again.
Steven is the author of multiple international bestselling books including ‘The Conversation Manager’, ‘When Digital Becomes Human’, ‘Customers the Day after Tomorrow’, ‘The Offer You Can’t Refuse’ and a technology thriller called Eternal.
Steven Van Belleghem is an international keynote speaker. These past years Steven has given more than 1,000 presentations at events in over 40 countries. His core expertise is the future of customer centricity. The combination between customer-centric thinking, the latest technologies and the human touch is the guiding principle in Steven’s stories.
Steven is an entrepreneur. He is the co-founder of inspiration agency Nexxworks and social media agency Snackbytes. As an investor he is also involved in the fast-growing digital agency Intracto and AI scale-up Hello Customer. Finally, Steven is also on the board of directors of Plan International. In addition to his entrepreneurial activities Steven is also a part-time marketing professor at the Vlerick Business School and a guest speaker at London Business School. His opinion is often shared in media like Forbes, Warc, The Guardian,…
Steven has authored five international bestsellers and has sold more than 150,000 books. His work has been translated into seven languages and he is the recipient of a variety of awards (most innovative marketing book, best marketing book, best international business book).
Customers the day after tomorrow
We are gradually entering the third phase of digitization: the phase of far-reaching automation and artificial intelligence. That shift will radically change the relationship between companies and customers. If companies want to remain customer-focused, they have to look for adapted customer strategies.
In Steven Van Belleghem’s keynote, he guides you through the latest phase of digitization and provides you with the mindset to continue optimizing your company in the ‘Day After Tomorrow’. Only then will you be able to combine the most brilliant digital developments with the most unique human skills.
On the transformation of customer relationships.
There is an urgent need for an extreme transformation of customer relationships. Customers live in a world of “self-service”, “big data”, customer automation, and the integration of the online & offline worlds. Failure to integrate digital customer relationships puts a company’s future at risk.
Successful digital transformation is very important, but not enough. With digital evolution, customer relationships need change on a human level or digital level.
The following challenges lie ahead: finding a balance between human and machine, shading the human “touch” and making the most of the power to connect people.
Steven Van Belleghem leads you through his new story “When Digital Becomes Human”. It is a story about combining digital and human transformation in your customer strategy. This story takes you on a journey into the future. It is provocative, exciting and scary at the same time. Enjoy this amazing journey!
On modern marketing communications.
Conversations between people have a major impact on the buying process. Both, online conversations and social interaction in real life, influence the way we see things.
The paradox is that most managers are aware of this power of conversations, but still fail to manage in this area. As a result, almost every company has conversational potential that is not being used.
In this presentation, Steven Van Belleghem describes how a company can actively manage these conversations. It is about establishing a new corporate culture. It is also a story about the power of employees and customers and finally, it is also about using social media intelligently.
This presentation is based on the books “The Conversation Manager” and “The Conversation Company”. Using hugely recognizable and fresh insights, Steven takes his audience on a journey through the world of conversation.
On digital transformation.
The shelf life of an average business strategy is becoming shorter and shorter. A long-term strategy is still logically indispensable, but nowadays it needs to be re-evaluated much more frequently. Nokia and Kodak are sad examples of what can happen if you don’t do this.
There simply is no other option: companies must be prepared to reinvent themselves. In this presentation, Steven Van Belleghem identifies three areas that must be reinvented: an organization’s “business model”, its customer relationships and the way the company itself operates.
Because not only the companies, but also each employee needs to be reinvented. Are you ready for your own makeover?
Customers are changing and evolving faster than ever before, and the same can be said for technological capabilities. As a result, companies will have to continuously adapt to an ever-changing environment.
Staying in the positive light with customers requires an extreme focus on branding and customer centricity. This form of customer centricity takes full advantage of available technological capabilities. Indeed, customer centricity becomes an implicit process.
This principle is also known as “selling without selling”, and our current way of marketing is not yet prepared to use this principle. The key words in this new marketing structure are flexibility and discipline. Steven Van Belleghem prepares the audience for the future through new trends, new insights and anecdotes.