Surprisingly large results with small, subtle actions
Her boundless energy and knowledge of influence ensure that your audience is on the edge of their seats. Nicol shares her insights on understanding and influencing human behavior with the goal of becoming ridiculously successful.
Our consultants would be happy to advise you on how best to tailor the narrative to your specific target audience.
Nicol is a highly sought-after speaker and author on influence. With practical and relatable insights from behavioral science and influence psychology, she makes the audience look, think, and act differently right away.
Nicol was active in marketing and communication for many years. She previously worked as a marketing manager and was the founder of a communication agency. Additionally, she is the author of 5 books, including the bestsellers The 7 Magical Words and 101 Influence Techniques. The latter book has been nominated for the PIM Marketing Literature Award and Management Book of the Year 2026. And there’s more: Nicol is also a certified Cialdini Coach, Ethical Online Practitioner, and Ethical Influence Practitioner.
On stage, Nicol is particularly energetic, inspiring, and funny. She loves to engage with the audience, and no lecture is the same: the audience partly determines the content themselves. In this way, she takes the audience along to understand behavior and influence it positively.
Once you understand behavior, you can positively influence it. This is how you become ridiculously successful.
What does this offer the attendees? Practical insights to become ridiculously successful. Because it is precisely very small, subtle actions that can change behavior, shift choices, and have an immediate effect on results. So no, with Nicol, you are not booking a speaker for a nice story. You are booking Nicol Tadema if you want people to truly look, think, and act differently.
So no, with Nicol, you are not booking a speaker for a nice story. You are booking Nicol Tadema if you want people to truly look, think, and act differently.
This is an epic business strategy. Because the greatest influence lies not in what you say or do, but in the feeling you leave behind. That is where your profit lies.
Why do people do what they do? And how do you effectively respond to this? With clever, subtle techniques that change behaviour, sway choices, and have a direct effect on results.
Is the glass half full or half empty? Did 4 out of 8 people survive the crash? Or did 4 out of 8 die? And what is the effect of the word ‘but’? Choose the right (magical) words and immediately influence how your message is perceived.
How do you ensure that A-players are lining up to work for you? Learn from brands that are ridiculously successful, such as Apple, Heineken, and Rolex. And apply these lessons in the candidate and employee journey.
Especially in hospitality, influencing is an effective way to improve results. Whether it is about increasing guest satisfaction, guest retention, or the average spending per guest.
Too often it is thought that the sale and purchase of real estate is a rational affair. Nothing could be further from the truth. People are not looking for a house. They are looking for peace, certainty, and above all: a good feeling about their choice. How do you ensure this with the power of influence?
Why do people do what they do? Applicants, employees, customers, and/or suppliers? And how do you, as an entrepreneur, consciously respond to this? With subtle interventions that change behaviour, sway choices, and have a direct effect on the result.
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