Former CEO of Bull Europe and Debitel, Business Angel
Axel Rückert
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About Axel Rückert
Former consultant at McKinsey, responsible for a dozen turnarounds of struggling companies, Axel Rückert, a German living in France for over 40 years, recommends how to reform his adopted country, a France he ardently wishes to see succeed. Born in 1946, Axel Rückert spent his entire youth in Berlin (West), amidst the attempts to blockade the city after the war, the normalization in isolation, and the construction of the Wall. After completing an Abitur and a Baccalauréat at the Lycée Français, he continued his studies in Economic and Political Sciences at the Free University, punctuated by various Franco-German activities: hosting French journalists, student exchanges, participation in the maintenance of military cemeteries, an internship at ORTF, electoral campaigns alongside exceptional politicians, Willy Brandt and Pierre Mendès-France. Attracted to the business world after leading AIESEC (German Association of Students in Economic and Commercial Sciences) and following an initial experience in marketing, his true professional career began with his recruitment in 1974 at McKinsey & Company in Paris. As a consultant and Associate Director, he participated in numerous strategy and organization studies for companies in France, Germany, and many foreign countries (Belgium, Netherlands, Algeria, Spain, United States, etc.). In 1983, he founded his own firm, Management Partenaires, specializing in the secondment of experienced executives to struggling companies. Indirectly, by leading a group of managers involved in over 100 companies, and directly, as a temporary ‘boss’ of companies and groups as varied as Chapelle-Darblay, Boussac Lin, Société des Vins de France, La Générale de Biscuit Belge, Bull Europe, Bertrand Faure Germany, BSN glasspack, Philips Consumer Communication, Getronics, and Debitel, he became a specialist in the turnaround of struggling companies.