René Repko

About René Repko

René Repko is one of the Netherlands’ most well-known marketers. With over twenty years of experience, he has significantly improved the customer proposition at leading brands such as Albert Heijn, HEMA, Sligro, Rituals, and Action. These brands have all become better and more effective, partly thanks to his marketing achievements.

Repko was Marketer of the Year, and he won a Golden Effie with HEMA. He has frequently served as jury chairman for various marketing awards. He is an admirer of China’s “new retail” as it represents the ultimate vision of a new revolutionary retail concept, fully integrating the online and offline experience (O2O). He has previously published about this in the FD. René Repko is widely regarded as one of the most authoritative marketers in the Netherlands.

Repko is an inspiring speaker who can hold the audience’s attention well. He passionately tells his story, allowing him to connect with a broad audience. He combines his experiences with international insights gained from institutions like Harvard Business School and recent international retail safaris, such as to China.

Using simple and clear insights, Repko speaks passionately about customer preferences, brands, and differentiation. He employs both Dutch and international cases, enriching his presentations with straightforward models and insights. His presentations are very visual, avoiding ‘death by PowerPoint.’

Many brands and formulas are shaking in their foundations due to a massive shift towards digital channels. He demonstrates where the opportunities lie versus leading and dominant platforms like Amazon. And whether there is still room for a brick-and-mortar store….?

Organizations are continuously searching for the ultimate winning formula that leads to increased profits and market share growth, as current strategies suddenly appear outdated. Repko creates a new and strong perspective. No standard story, but tailored to the target audience. He uses his international experience to clarify that winning marketing is less complicated than it seems, but does require some courage.

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