Positive psychology in employment | Customer experience | Persuasive communication
Her boundless energy and knowledge of influence ensure that your audience sits on the edge of their seat. Nicol shares her insights into understanding and influencing human behavior with the goal of becoming ridiculously successful.
Our consultants would be happy to advise you on how best to tailor the narrative to your specific target audience.
Nicol is a sought-after speaker and author on influence. With practical and relatable insights from behavioral science and influence psychology, she immediately gets the audience to see, think, and act differently.
Nicol was active in marketing and communication for many years. She previously worked as a marketing manager and was the founder of a communication agency. She is also the author of 5 books, including the bestsellers The 7 Magical Words and 101 Influence Techniques. The latter book was nominated for the PIM Marketing Literature Prize and Management Book of the Year 2026. And there’s more: Nicol is also a certified Cialdini Coach, Ethical Online Practitioner, and Ethical Influence Practitioner.
On stage, Nicol is energetic, inspiring, and funny. She loves engaging with the audience, and no lecture is the same: the audience partially determines the content. This way, she guides the audience to understand and positively influence behavior.
Once you understand behavior, you can positively influence it. That’s how you become ridiculously successful
What does this bring to the attendees? Practical insights to become ridiculously successful. Because even the smallest, most subtle actions can change behavior, alter choices, and have an immediate impact on results. So no, with Nicol, you don’t book a speaker for a nice story. You book Nicol Tadema if you want people to genuinely see, think, and act differently.
So no, with Nicol, you don’t book a speaker for a nice story. You book Nicol Tadema if you want people to genuinely see, think, and act differently.
This is an epic business strategy. Because the greatest impact lies not in what you say or do, but in the feeling you leave behind. That’s where your profit is.
Why do people do what they do? And how can you effectively respond to this? With smart, subtle techniques that change behavior, sway choices, and have a direct impact on results.
Is the glass half full or half empty? Did 4 out of 8 people survive the crash? Or did 4 out of 8 not survive? And what is the effect of the word ‘but’? Choose the right (magical) words and immediately influence how your message comes across.
How do you ensure that A-players are lining up to work for you? Learn from insanely successful brands like Apple, Heineken, and Rolex. And apply these lessons to the candidate and employee journey.
Especially in the hospitality industry, influencing is an effective way to improve results. Whether it’s about increasing guest satisfaction, guest retention, or the average spending per guest.
It is often thought that buying and selling real estate is a rational process. Nothing could be further from the truth. People aren’t looking for a house. They are seeking peace, security, and most importantly: a good feeling about their choice. How do you achieve this with the power of influence?
Why do people do what they do? Applicants, employees, customers, and/or suppliers? And how do you, as an entrepreneur, consciously respond to this? With subtle interventions that change behavior, influence decisions, and have a direct impact on the results.
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