Positive Psychology in Employment | Customer Experience | Persuasive Communication
Her boundless energy and knowledge of influence ensure that your audience is on the edge of their seat. Nicol shares her insights into understanding and influencing human behaviour with the goal of becoming ridiculously successful.
Our consultants would be happy to advise you on how best to tailor the narrative to your specific target audience.
Nicol is a highly sought-after speaker and author in the field of influence. With practical and relatable insights from behavioural science and influence psychology, she immediately encourages the audience to see, think, and act differently.
Nicol worked in marketing and communication for many years. She previously worked as a marketing manager and was the founder of a communication agency. In addition, she is the author of five books, including the bestsellers The 7 Magical Words and 101 Influence Techniques. The latter book has been nominated for the PIM Marketing Literature Prize and Management Book of the Year 2026. And there’s more: Nicol is also a certified Cialdini Coach, Ethical Online Practitioner, and Ethical Influence Practitioner.
On stage, Nicol is energetic, inspiring, and funny. She enjoys engaging with the audience, and no lecture is the same: the audience partly determines the content. In this way, she guides the audience to understand and positively influence behaviour.
Once you understand behaviour, you can positively influence it. That’s how you become ridiculously successful
What do attendees gain from this? Practical insights to become ridiculously successful. Because even very small, subtle actions can change behaviour, shift choices, and have a direct effect on results. So no, booking Nicol isn’t about hiring a speaker for a nice story. You book Nicol Tadema if you want people to truly start seeing, thinking, and acting differently.
So no, booking Nicol isn’t about hiring a speaker for a nice story. You book Nicol Tadema if you want people to truly start seeing, thinking, and acting differently.
With Nicol Tadema, you’re not booking a speaker for a nice story, but someone who genuinely changes the way your audience sees, thinks, and acts. She shares insights from behavioural science about judgments and persuasive communication, in a keynote or workshop. Suitable for sales days and client conferences. Want to book Nicol Tadema? Request a quote, and you’ll hear from us soon.
This is an epic business strategy. Because the greatest impact isn’t in what you say or do, but in the feeling you leave behind. That’s where your profit lies.
How do you ensure that A-players are lining up to work for you? Learn from brands that are ridiculously successful, like Apple, Heineken, and Rolex. And apply these lessons to the candidate and employee journey.
Is the glass half full or half empty? Did 4 out of 8 people survive the crash? Or did 4 out of 8 die? And what is the effect of the word ‘but’? Choose the right (magical) words and directly influence how your message comes across.
Why do people do what they do? And how can you respond effectively? With clever, subtle techniques that change behaviour, influence decisions, and have a direct impact on results.
Especially in the hospitality industry, influencing is an effective way to improve results. Whether it’s about increasing guest satisfaction, guest retention, or the average spend per guest.
Why do people do what they do? Applicants, employees, customers, and/or suppliers? And how do you, as an entrepreneur, consciously respond to this? With subtle interventions that change behaviour, sway decisions, and have a direct impact on the results.
Too often it is assumed that buying and selling real estate is a rational process. Nothing is further from the truth. People are not looking for a house. They seek peace, security, and above all: a good feeling about their choice. How do you achieve this with the power of influence?
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