Simone Batelaan

In this eye-opening keynote, Simone Batelaan takes the audience into the paradox of our time: while €1.6 billion was spent on advertising by hospitality, retail, and real estate in the Netherlands in one year, only €385 million was invested in health promotion.

This means that for every euro invested in health, approximately 4 euros are spent to make us consume more, often unhealthily. The alcohol and food industries also invest heavily to influence behaviour, while resources for prevention are limited.

For some, this feels hopeless: “We are slaves to our environment.” For others, it is a reason to take action: it is possible to help people take better care of themselves. Simone shows how trainers and coaches bring about real change. Not by writing schedules or counting calories, but by coaching behaviour, creating a supportive environment, and imparting knowledge, so people build self-confidence and make conscious choices.

This keynote combines economic insights, social reality, and concrete tools, showing how individuals, trainers, and organisations can make a difference in an environment that often still works against healthy choices.

Simone takes the audience on an engaging journey through her experiences in South America, Africa, China, Europe, and during her world travels. She shows how cultures and communities function worldwide and what lessons this offers for communication, collaboration, motivation, and successful (re)integration into new environments. With powerful storytelling, inspiring examples, and practical insights, she demonstrates how to create connections, mobilise people, and make an impact – both individually and in teams.

An inspiring keynote on the gender gap in medical science and health. Simone explains why much research is still focused on men, from animal testing to clinical studies, and how this affects women – from menstruation, PCOS, and endometriosis to cardiovascular diseases and menopause. She also highlights the economic and social consequences: investing in women is not a cost, but yields enormous benefits for individuals, organisations, and society.

Concrete action points: count women, study women, care for women, include all women, invest in women.

A keynote on how individuals and teams can discover and utilise their unique potential. Simone shows that motivation is not just about willpower, but about understanding yourself: your talents, your values, and how you can align your daily activities with what brings you joy and the value you want to add.

With inviting insights, authentic examples, and inspiring exercises, she teaches how to present yourself powerfully, return to your core, and thus make a real impact – at work, in teams, and in your life.

An enlightening keynote that takes you on a journey through the female body and life stages, from menstruation to menopause. Simone links science to sport and movement, discusses hormonal fluctuations, premenstrual syndrome, and menopause, and shows how women can understand their bodies, improve performance, and keep their internal battery charged.

Including insights on how FemTech and AI can contribute to personalised health and well-being.

Simone highlights how sport and movement not only promote physical well-being but also enhance mental resilience, social connection, and team dynamics. She links science to personal experience and shows how communities and organisations can benefit from a culture of movement.