Martin de Bruin

AI Governance | AI Risk Management | Information Security

Organizations want to quickly jump on the AI hype. But without clear frameworks, Shadow AI emerges: employees use AI tools outside of visibility, agreements, and control. Martin de Bruin shares from his own experience how organizations can use AI safely, smartly, and responsibly. Martin de Bruin has been working for more than twenty years at the intersection of risk management, governance, and organizational change.

Employability:: Boardroom speaker, Keynote speaker, Masterclass, Webinar
Languages:: Dutch, English
Categories:: Agile

Banking

Big Data

Change Management

ChatGPT

Corporate Governance

Crisis Management

Digital & Internet

Digitalization

Economics & Finance

Fintech

Future and Trends

Governance & Management

Innovation and Technology

Motivation

Strategy

Sustainability & Environment

Trends

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About Martin de Bruin

AI is smart. The question is, are we too?

AI can analyze, predict, and produce at lightning speed. That’s exactly why organizations feel the pressure to quickly ride the AI hype. But those who jump in too hastily risk making careless choices: employees using public AI tools, sensitive information disappearing from view, and creating Shadow AI—using AI tools outside clear agreements, control, and responsibility. Martin de Bruin shares from his own experience how organizations can safely and smartly use AI within predefined frameworks.

Why Martin? Because he

• shows what Responsible AI means for daily practice.
• clarifies how to use AI smartly and safely.
• demonstrates how to prevent uncontrolled AI use.
• explains the AI Act and AI Governance without complicated language.
• gets participants thinking about their own choices and responsibilities.

About Martin

“How could this happen?” Martin asked himself when news broke in late 2025 that employees of a Dutch government organization had entered resumes and other documents with personal data into public AI tools. Not out of malice, but because the work needed to be faster. That’s when a data leak occurred.

For Martin, this wasn’t an isolated incident but an example of a broader trend he sees during his interim assignments. Organizations want to move forward with AI, employees experiment independently, and executives don’t want to be left behind. This results in something often invisible: Shadow AI. The use of AI beyond the organization’s sight and frameworks.

The question is not whether AI finds its way into organizations. That has already happened. The question is how to maintain control without stifling innovation. As an interim risk and compliance manager, Martin helps organizations connect innovation with control. Martin de Bruin has worked for more than twenty years at the intersection of risk management, governance, and organizational change and is ISO31000 (Risk Management) and ISO27001 (Information Security) certified. In his keynotes, Martin shows that AI Governance, AI risk management, AI literacy, and the AI Act are not barriers to innovation but rather prerequisites to making AI safe, reliable, and workable.

His keynotes are practical, recognizable, and accessible. Not a technical story or legal jargon, but concrete examples from practice, current situations, and enough levity to make the topic open for discussion. So that executives, managers, and professionals can get to work with it right away.

Topics

1. Shadow AI: How responsible is your AI?

For several years now, more and more laws and regulations for the financial market have been coming from Europe. “Currently, it’s a lot in the area of sustainability, think of the CSRD.” This is a European directive for sustainability reporting, formally known as the Corporate Sustainability Reporting Directive. “This has consequences for companies that need to implement the directive, but also for companies that are indirectly affected by it.” But other European directives will also have a significant impact on the financial sector, such as the AI Act, CSDDD, PSD3, PSR, and FIDA.
2. Responsible AI: Innovate with Confidence

AI offers great opportunities, but only if it is well-organized. This keynote is about the balance between innovation and responsibility, and what is needed to implement AI in a safe and workable manner.
3. AI Act without legal jargon

The European AI Act is complex in its implementation but clear in its intent. In this session, he translates the legislation into the practice of executives, managers, and professionals, without legal jargon but with concrete meaning for everyday practice.
4. Customization

No organization is the same. That’s why every keynote is tailored to the sector, the audience, and the current issues within the organization. In addition to his keynotes on Responsible AI, Martin has given many lectures over the past years on financial topics, including fintech, the future of accounting, risk management, digitalization, and sustainability. He still delivers these lectures under the name Financial Trendwatcher via www.financialtrendwatcher.com. Upon request, Martin can also provide this type of keynote through Speakers Academy, for example, for events focused on financial developments, technological change, and responsible risk management.

Videos

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Martin de Bruin Showreel 2025