Finding and Retaining Customers
Jos Burgers is a speaker and author. He delivers around 150 Dutch-language presentations, seminars, and workshops each year, based on the content of his books.
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Jos Burgers is one of the most sought-after management speakers in the Netherlands. He worked for ten years in sales and marketing roles at a technical wholesaler. After studying Business Economics at Tilburg University, he spent over ten years as a lecturer in marketing & market research at Fontys University of Applied Sciences in Eindhoven. He then advised companies and institutions for about ten years in the areas of strategy, marketing, and customer orientation.
Today, he focuses entirely on writing books and delivering presentations, workshops, and seminars. With more than 150 presentations per year, he is a highly requested speaker on topics such as strategy, marketing, and customer orientation. His books and practical experience form the basis for the presentations he gives. He holds up a mirror to his audience and encourages people to view their work and daily practices differently. Humor is an important tool in this, as well as the use of practical examples. This enables him to engage listeners for extended periods. Moreover, humor adds more impact. His messages linger longer and inspire people to take action.
In 2009, he wrote a management novel about customer orientation titled Hondenbrokken. It was the best-selling management book of that year. In 2011, Geef nooit korting! was published, discussing how to deal with price pressure. In 2012, Gek op gaten uit was released, focusing on improving the customer orientation of employees. It was the best-selling management book of that year. The book titled De Wet van Snuf was published in 2014. This title addresses the power of giving in strengthening relationships and was declared the best-selling management book of 2014. In 2017, his book Eén fan per dag! was released, which is about exceeding customer expectations. This was the best-selling management book of 2017 and 2018. In 2020, Thuis ben ik niet zo leuk! was published, which discusses finding and retaining customers, with a touch of humor. Soon, Jos will release his latest book Wacht niet op de wind, ga roeien! about entrepreneurship in economic headwinds.
Successful organisations excel at helping their customers. Only in this way can you turn
customers into relationships and relationships into ambassadors. In a humorous presentation suitable for a wide audience, Jos Burgers takes you to the core of the matter: treating customers as people.
With many comedic real-life examples of both customer mistreatment and instances of
perfect service and genuine attention, he holds a mirror up to his audience. With the tips he provides, any director, manager, or employee can get started the next day.
Those who start seeing customers as real people discover that success does not lie in the products or
services you provide, but in things like respect, attention, and appreciation for the customer. And
above all, in truly helping. This requires thinking from the outside in rather than the other way around. The ultimate reward for this is not just more profit, but something even more beautiful: the appreciation of your customer.
With ‘just’ satisfied customers, you won’t get far. What you want are fans. Because fans recommend you to others, are loyal and less price-sensitive, are happy to think along with you, and have your best interests at heart. To turn customers into fans, you must exceed their expectations. That may sound simple, but it is anything but. Because it is often not a daily habit.
In this presentation, Jos Burgers shows in a stimulating way how you can change that. Using recognisable real-life examples, he explains how you can make a difference every day in your contact with the customer. Not by adjusting the business operations, as is often thought, but by seemingly small things. Because if you can make someone’s day special with a simple gesture, some extra attention, or good advice, you are guaranteed to gain a fan!
Everyone knows the age-old natural law ‘What you give, you get back’. Those who want better relationships, for example with customers, colleagues, or just at home, or want more influence on their environment, must master the art of giving. By giving, you simultaneously build credit, causing others to become more understanding and accept your mistakes.
Bestselling author Jos Burgers explains in a humorous and stimulating way the power of giving and what you can give. He presents different ways of giving, which he illustrates in an inspiring way with recognisable real-life examples.
Giving costs you little, but it makes others willing to grant you much. Those who want to be granted something more often, therefore, start by giving. But giving is not without risk. It takes courage to become better at the art of giving.
Do you want to find new customers and bind existing customers to you without sky-high marketing budgets? No Budget Marketing is a smart alternative to even more advertising, yet another mailing, and even more beautiful brochures.
In this humorous presentation, bestselling author Jos Burgers shows how you can save significantly on your marketing budget by replacing your expensive advertising campaigns with a targeted, razor-sharp strategy. You will be introduced to a different way of thinking that saves money and delivers extra customers. Because what is more credible: a pre-cooked advertising message or word-of-mouth from a genuinely satisfied customer?
No Budget Marketing means dealing with customers and media in a different way. Discover not only how to turn your customers into ambassadors. Also, learn how to get the press on your side and let new customers experience your product or service themselves. A first good experience is the very best advertisement!
Is there no place for advertising in ‘No Budget Marketing’? On the contrary: No Budget Marketing combines excellently with traditional marketing and communication techniques. Jos Burgers shows you which tool is most effective for which purpose, and how Budget Marketing and No Budget Marketing can reinforce each other. So whether your marketing budget is large or small, No Budget Marketing is an indispensable addition to your marketing toolkit.
Low prices are disastrous for healthy returns and greatly affect the profits of companies,
professionals, and freelancers. Since the crisis, the pressure on prices and margins in many
markets has only increased. And the expectation is that this will not end anytime soon, even if the economy recovers.
In the light-hearted and humorous presentation ‘Never give a discount!’, Jos Burgers gives his audience advice on how to deal with price pressure. He makes it clear in a practical way how to prevent and counteract price pressure. Because low prices are not a given. The influence on the price is much greater than we often think.
Jos Burgers offers his audience practical advice and enlightening insights on how to turn price pressure into higher prices and better margins. Discover that there are many ways to escape price pressure in daily practice. The reward, a better return, is well worth the effort.
Winning new customers is easier if you are distinctive. This makes it easier to convey your message in sales conversations, networking, and through the media you use, such as websites and brochures. Moreover, it enables existing customers to win new customers for you through word-of-mouth. Nothing is as beautiful as ‘free account managers’. Being distinctive seems more difficult than it is.
In a humorous presentation, Jos Burgers shows you through many real-life examples how easy it can be to be ‘different from others’. All you need to do is choose. Choose to be chosen by new customers.
In times of economic hardship, your existing customers are your most important capital asset. They offer many opportunities for increasing revenue and are often an excellent gateway to new customers. Successful organisations are good at serving and pampering their existing customers. Only in this way can you turn customers into relationships and relationships into ambassadors. In a humorous presentation suitable for a wide audience, Jos Burgers takes you to the core of the matter: treating customers as people.
With many comedic real-life examples of both customer mistreatment and instances of perfect service and genuine attention, he holds a mirror up to his audience. He succeeds in inspiring and enthusing his audience and thus winning them over to his theories. With the practical tips he provides, any entrepreneur, manager, or employee can get started the next day.
Those who start seeing customers as real people (“Customers are actually just people!”) discover that success does not lie in the products or services you provide, but in things like respect, attention, and appreciation for the customer. This requires thinking from the outside in rather than the other way around. The ultimate reward for this is not just more profit, but something even more beautiful: the appreciation of your customer. Resulting in more revenue, better prices, and new customers.
During his presentation, topics such as:
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Als auteur van verschillende Marketing-boeken en voormalig Marketing-docent staat Jos Burgers bekend als een autoriteit op het gebied van marketing. Klanten vinden en klanten binden, daarover kan Jos Burgers je alles vertellen.
De verschillende evenementen waar Jos Burgers als keynote sprekers is geweest roemen zijn vermogen om elk publiek te voorzien van nieuwe handvatten en inzichten rondom marketing en/of sales. Jos Burgers weet als geen ander elke situatie te koppelen aan praktijkervaringen.
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