Eva Brouwer

Eva Brouwer is a speaker, speaker coach, and historian. She developed her own system for persuasive speaking, based on classical rhetoric but with a fourth pillar, as a supplement to Aristotle's work: connection. With more than 25 years of stage experience, she brings that system to life on any ...

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Employability:

Interviewer,Keynote spreker,Presentatrice,Workshop / Masterclass

About Eva Brouwer

Many professionals have an abundance of knowledge. They know what they want to say. And yet it doesn’t resonate. Not in meetings, not on stage, not in a pitch.

Eva Brouwer explains why. And what can be done about it.

As a historian, she sees what others miss: rhetoric has existed for two and a half thousand years, but the system we use has never been complete. The classical three pillars, Ethos (strength), Pathos (emotion), and Logos (structure), miss a fourth: Eros, or connection. And that’s exactly where things go wrong in practice.

Eva developed her own system with four pillars that she applies in keynotes about speaking, leadership, and sales. She does this in a way that no one else does: as a historian, she literally steps into her time machine. With AI-created images, she takes her audience to a historical context that turns out to be surprisingly relevant.

• Fryslân Werkt received the Frisian freedom struggle from 1100
• DPG Media Amsterdam as the epicenter of the printing press around 1650
• Oost NL the medieval Hanseatic cities

Each organization receives its own historical mirror that immediately engages the audience and anchors the theme of the day.

Eva began her career as a television presenter at the regional broadcaster, where she experienced a blackout live on TV and was taken off the air. She fought her way back, eventually becoming a news anchor, but realized her true passion lay in helping others tell their stories. She became a moderator, presentation trainer, and later fully committed to the speaking profession.

Director Marie-Leontine de Graaf of Speakers Academy describes her as one of the most recognizable speakers in the Netherlands with the strongest personal brand. She has shared the stage for several years with behavioral psychologist Robert Cialdini and speaks exclusively through Speakers Academy.

She is the author of three books, one of which reached the number one position on Managementboek, and is currently working on her fourth book about the four pillars of persuasive speaking.

Specialist Subjects

Waarom landt de boodschap van de één wel en van de ander niet? Eva introduceert haar systeem van vier pijlers, gebaseerd op de klassieke retorica maar aangevuld met wat er tweeënhalf duizend jaar ontbrak. Interactief, praktisch en direct toepasbaar. Voor professionals die met zelfverzekerd een boodschap willen overbrengen en sterker willen staan.

Leiders die alleen informeren verliezen gezag. Leiders die verbinden creëren beweging. Eva laat zien hoe de vier pijlers werken in leiderschap, van autoriteit opbouwen tot mensen meenemen in verandering in woelige tijden.

Verkopen gaat niet over overtuigen, het gaat over verbinden. Eva laat zien hoe de vier pijlers de relatie met een klant verdiepen, van geloofwaardigheid tot afstemming.

Als historicus stapt Eva haar tijdmachine in en maakt een verrassende verbinding tussen het verleden van jouw organisatie, sector of regio en de uitdagingen van nu. Elke organisatie krijgt een unieke historische spiegel die het publiek meteen meeneemt en het thema van de dag verankert. Ben je benieuwd hoe Eva voor jouw organisatie een relevante link met het verleden maakt?