À propos
Anouk Ellen Susan
Anouk Ellen Susan est une experte dans le domaine du (self-)marketing, du réseautage et de la culture germano-néerlandaise. Elle s’engage pour les femmes et leur carrière. Elle possède plus de 25 ans d’expérience professionnelle dans le domaine du Marketing & Ventes, avec un accent particulier sur l’international. Anouk a occupé un poste de direction depuis l’âge de 26 ans, notamment en tant que directrice de NBTC Holland Marketing en Allemagne. Depuis 2019, elle travaille de manière indépendante en tant que conférencière professionnelle, consultante, modératrice, coach et auteure.
Anouk a étudié dans 4 pays, ce qui lui a permis d’obtenir un Master en Marketing Européen. Elle est également une marketeuse stratégique (NIMA C en 2010), conférencière professionnelle (GSA Academy & Steinbeiss Hochschule, 2016) et coach systématique (INEKO Institut an der Universität von Köln, 2021). Elle travaille également beaucoup avec les jeunes, notamment en tant qu’examinatrice externe pour l’Université de Breda (elle supervise des étudiants de Master et de Bachelor) et en tant que conférencière invitée pour le Marketing au New European Business College à Munich. Elle a été présidente de l’Association germano-néerlandaise à Cologne et a fondé un club d’affaires germano-néerlandais à Munich avec d’autres depuis son déménagement en Bavière en 2022.
Anouk Ellen Susan a été élevée bilingue (NL+DE) et parle un total de 4 langues. Elle aime les défis qui la font grandir et elle aime découvrir de nouvelles choses, a écrit 7 livres et fondé deux podcasts. Elle prône la clarté, la passion et le courage.
Son public cible se compose de PME et d’institutions publiques et gouvernementales dans un contexte international : telles que des entreprises axées sur l’Europe ou ayant un arrière-plan germano-néerlandais. Les conférences, masterclasses et formations d’Anouk Ellen Susan s’adressent à la fois aux dirigeants et aux employés d’entreprise. Afin d’obtenir le résultat le plus optimal, son approche est toujours adaptée aux souhaits spécifiques du client. Anouk Ellen Susan travaille en allemand, néerlandais et anglais. Elle peut facilement passer d’une langue à l’autre, même lors d’un événement.
En tant que conférencière et modératrice, elle enthousiasme ses partenaires commerciaux, clients et participants par sa nature personnelle, compétente et inspirante. Avec une vaste expérience en tant qu’experte en Marketing & Stratégie d’Affaires, elle sait comment transmettre le contenu de manière pratique. Elle vit et travaille selon le principe simple : “Soyez aussi chaleureux et généreux que vous aimeriez être traité.”
1. NICELY different – The neighbors the Netherlands and Germany
Anouk Ellen Susan is Dutch, grew up in Germany, at home in both countries – linguistically, emotionally and mentally. Two hearts beat in her chest. Germany and the Netherlands are important trading partners – so close and yet so different. The cultural differences are big, or in other words: VERY different.
Opportunities are lost through miscommunication and misunderstanding. How do you achieve a successful collaboration in which the full potential is used? How can you adapt your marketing to this? What are the cultural differences and how do you network differently?
Anouk Ellen Susan talks about her 45 years of experience. In addition to interesting figures, data and facts, she talks about experiences and cultural differences on a personal and business level. A keynote not to be missed if you are active in both countries. A presentation that not only paves the way for better cooperation between the two countries, more efficiency in your (market) approach, better networking among each other, but also allows mutual understanding to grow on both sides.
2. NICELY different NETWORKING – For beginners and for more diversity
Parallel crises, digitization and increasing specialization: the economy is changing faster and faster. It is all the more important in these times to have reliable partners, customers and suppliers; a good network can make all the difference for companies. But active networking is not for everyone. How do you get started, how do you get a colorful network – for more diversity – that’s what Anouk Ellen Susan tells in her keynote.
What are the benefits of active networking? How do you talk to strangers? What is the correct setting for network calls? What should you take into account? Is there a network etiquette? What’s the best way to remember names? How does small talk become smart talk? Are you ready for new perspectives? Would you like to know more about how online and offline, typically Dutch and typically German networking is most successful? Are you open to inspiration, and to how men and women, young and old, experienced entrepreneurs and young starters successfully network? Do you want to know how this combination creates new possibilities and what we can learn from each other? The author of 2 network books, Anouk Ellen Susan, elaborates on these questions. She also interviewed 65 network experts for this. Her motto: You can learn the best from the best. New impulses and perspectives on networks. The perfect keynote for anyone who still needs to build their network, wants more diversity in their network or wants to take their own networking skills to the next level. Small talk was yesterday.
Networking is versatile, colorful and can also be VERY different.
3. Visibility and (Self-)Marketing
In the (impulse) keynote and masterclasses, the point is that you are seen in your strength, because no one (re)knows you, no one wants you. Do not focus on your shortcomings, but on your strength and abilities!
It is mainly about leaving traces and achieving relevance and not being everything to everyone, but very special to those you want to reach. Knowing that the power lies in the repetition and you stand out if you are a little – nice and different!
How can you reach even more people? Would you like to work even more result-oriented? Want to impress and be seen? Reaching and enthusing people?
This is about better positioning, self-marketing, setting and achieving goals, recognizing and living out passions, the courage to see new perspectives. This applies to employees in a company, to institutions and to the self-employed. Anouk Ellen Susan shows the appropriate impulses of visibility and self-marketing, but also of happiness and success.
4. UPGRADE yourself! – Your next level
The impulse keynote “UPGRADE yourself! – Your next level” by Anouk Ellen Susan is made for your (female) employees and management members. Do you want to let your employees grow in their strength and take them to a higher level? Your employees need to gain more self-confidence, learn to promote themselves and your company better? Do you want them to present themselves more strongly and make the message even more impressive? And you also want to improve your business? You rely on the power of Mixed Leadership?
The goal is to get everyone ready for the next ‘challenge, change & choices’?! This way you strengthen your employees for the new challenges.
That is what the impulse reading is aimed at. With concrete ‘nuggets’, inspiring storytelling and very practical. Anouk Ellen Susan draws on more than 20 years of experience as a manager. The author of the book “Upgrade yourself – Souverän und selbstbewusst als Frau im Job” has developed her own success model: the Anouk index is about learning, performing, praising and letting go. The index she developed is based on three pillars: self-confidence, self-development and self-marketing. Right: “UPGRADE yourself! – Your next level“.
5. Present to impress - Presenting successfully
Vergaderingen, presentaties, keynotes en pitches maken deel uit van onze dagelijkse werkzaamheden. Met het juiste optreden en een memorabele, indrukwekkende presentatie kan de medewerker zich goed positioneren.
Daarnaast kunnen zij zichzelf, hun idee of project en hun bedrijf opwaarderen. Veel mensen kennen niet de benodigde trucjes om indruk te maken. In haar masterclass “Present to impress” laat Anouk Ellen Susan u kennis maken met alle facetten van een sterke presentatie, die u vervolgens kunt toepassen tijdens presentaties, bij belangrijke vergaderingen en keynotes. Anouk geeft concrete kennis vanuit haar jarenlange ervaring als manager en Certified Professional Speaker. Zij geeft zeer praktische hulpmiddelen en tips die eenvoudig toe te passen zijn. Het succes zal van de medewerker en van uw bedrijf afstralen!
