© Monique Giling
Tamara Hoveling is a researcher, speaker, and co-founder of NovaLilium, the start-up behind the redesign of the speculum "Lilium". Her work is at the intersection of medical design, sustainable innovation, and women's health.
Tamara Hoveling is a researcher, speaker, and designer in the field of sustainable healthcare innovation. As co-founder of NovaLilium, she works on redesigning the speculum: the Lilium. With this project, she draws international attention to a long-overlooked issue in healthcare: how medical technology can be designed to be more inclusive, user-friendly, and human-centred.
At TU Delft, Tamara is completing her doctoral research on circular design for medical devices. Her research focuses on how design choices can contribute to more sustainable healthcare, with less material waste and more value for the patient, healthcare provider, and the system as a whole. She operates at the intersection of science, design, and societal impact.
With her background in medical design, she looks not only at technology but especially at the interaction between human and system. How is medical technology experienced in practice? Why is something trusted or not? And how do design choices arise that ultimately determine what is used, replaced, or discarded in healthcare?
Tamara’s work and NovaLilium received broad national media attention and are internationally seen as a case within healthcare design, women’s health, and healthcare innovation. Her strength lies in making visible the often invisible mechanisms behind medical technology: from design and safety to use and sustainability.
She regularly speaks at conferences, within the academic world, and in the healthcare sector about sustainable healthcare, circular design, digitalisation in healthcare, inclusive innovation, and the future of medical technology. In her lectures, she connects science and design with the daily reality of healthcare practice.
Good healthcare innovation does not start with technology, but with the question of whom we are designing for — and which groups we have forgotten for years: not only people but also our planet.
With concrete examples from research and practice, Tamara shows how design not only shapes products but also determines how healthcare systems function — and where they get stuck.