Pirjo de Winkel

About Pirjo de Winkel

Pirjo de Winkel is a biologist and entrepreneur. At first glance, this may not seem like a logical combination, but it is indeed a successful one! Pirjo was, together with Master Pastry Chef and Master Baker Robèrt van Beckhoven, the owner of ‘bij Robèrt’ in Oisterwijk, Brabant. Here, she offered a unique experience of the baking profession, including an open bakery, shop, hospitality, knowledge center B’academie, and a media branch where they worked on a magazine, (children’s) books, and an online inspiration platform Meesterlijkvanrobert.nl. Pirjo is a true entrepreneur; she has managed to create a versatile business and a strong brand.

Pirjo is eager to share her entrepreneurial lessons about wholeheartedly launching new initiatives, making choices, and gathering the right people around you. Collaboration happens within the organization, but gathering the right partners around you is crucial for building a brand and a business.

In this time when we – fortunately – want to know what we put in our mouths, it is very important to also tell your customers what you do. Furthermore, science is not an elite thing in Pirjo’s view; make it understandable for people so they can make their own choices. Honesty and openness are needed for that! In this case, the entrepreneurs possess both the professional knowledge and the scientific background: a golden combination. Gathering the right partners is crucial for building a brand and a business.

With my knowledge and years of hard work, we have created a place that offers our guests a comprehensive experience: seeing, smelling, tasting, learning, and enjoying.