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Speakers
Jan van der Spoel © LMC Fotografie
Designer of Trust

Jan van der Spoel

With over 25 years of experience as a creative director in corporate communication, Jan brings a unique designer's mindset to leadership challenges. He translates complex human dynamics into practical frameworks.

Languages:
Employability:
Fireside Chats / Q and A sessions,Keynote spreker
Employability:
Fireside Chats / Q and A sessions,Keynote spreker,

Specialist Subjects

1. AI makes your organisation agile, but trust makes you resilient. [NEW]

AI makes your organisation agile. But agility without resilience is nothing more than organised chaos. Trust makes the difference. Every organisation is under pressure to move faster, automate more, and deploy AI. Rightly so. But the organisations that truly thrive are not only those that embrace new technology. They are the organisations where people trust each other enough to use that technology well, to adjust when things go wrong, and to stay connected when everything changes.

In this keynote, Jan shows that trust and AI are not competitors, but reinforce each other. Discover how to build the human foundation that makes technology work, and how to create an organisation with the principles of trust that is not only faster but also stronger.

2. What leaders can learn from the world of BDSM. [NEW!]

From the outside, BDSM seems like an obscure collection of activities practised in secret by a small group of people. But behind that exterior lies something else: a practice that handles power, trust, and responsibility with extreme care. Boundaries are explicit, agreements clear, consent is explicit, and anyone can hit the brakes. Not to frustrate, but because cooperation without that framework is simply not safe.

Precisely that makes BDSM a surprisingly powerful lens to look at leadership. In organisations, power and interests are just as unequally distributed, but these differences are rarely expressed. And just as a submissive can only surrender when they feel seen and safe, employees want to be able to be loyal to their work and employer. It is the same mechanism: you place your fate in the hands of another, trusting that they will handle it carefully. It is pleasant to be well-led.

In this keynote, Jan shows how trust is not a by-product of good behaviour, but something you organise structurally. The result is an accessible and stimulating session that gives leaders a new perspective on trust, power, consent, and leadership.

3. How do you increase trust without changing your organisation?

In this keynote, Jan explains how important strong relationships within organisations are. Truly effective collaboration makes the difference between hassle, sluggishness, and resistance on one side, and success, speed, and job satisfaction on the other side. Discover how trust works in organisations, how you assess it, improve it, and make it part of your daily work. Trust is not an emotion and not a soft skill; it is the oil between the gears. You will receive concrete tools to make trust visible, measurable, and manageable.

4. Leadership in a VUCA and BANI world

In a world that is becoming increasingly complex and unpredictable, leadership is more important than ever. But how do you successfully navigate through the VUCA world full of volatility, uncertainty, complexity, and ambiguity? Or through a BANI world that is brittle, anxious, non-linear, and incomprehensible? A possible answer lies in cultivating 360° trust.

In this keynote, you will discover how the principles of trust serve as a moral compass that helps you make better decisions. You will learn practical strategies and insights that you can immediately apply to build a more resilient organisation.

5. Why Most New Leadership Positions Fail (and How to Prevent That)

In this keynote, Jan highlights the worrying state in which many companies find themselves today: 60% of new managers fail within 18 months, 50% of executives halfway through their careers are not engaged and are heading towards burnout, 40 to 60% of CEOs do not last longer than 18 months in a new position, and two out of three female managers leave the business world entirely. Why is that, and more importantly, how can we turn the tide?

Jan explores the underlying causes behind these alarming figures and offers a fresh perspective on how trust can be the key to reversing these trends.

6. Female leadership in a man's world

As the son of a mother who studied law at a later age and earned a doctorate on the subject ‘Motherhood and Work’, Jan rightly calls himself a feminist. Male behaviour is still the norm in the business world. Unconscious patterns still make it more difficult for women to earn respect and build successful careers. It is rarely intentional, but it is the reality.

In this keynote, Jan shares his insights on the dilemmas of female leadership, on how to break through the glass ceiling and how to stay true to yourself in the process. A powerful session for women, and indispensable for male leaders.

Videos

Speaker reel | Jan van der Spoel 2025

Speaker reel | Jan van der Spoel 2025

Interview van Jan van der Spoel op Live Radio De Ondernemer

Interview van Jan van der Spoel op Live Radio De Ondernemer

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