Isabelle Mathieu

Voted in the top 10 European influencers by Salesforce and mentioned as one of the European marketing experts by Hubspot, Isabelle Mathieu works as a consultant for numerous brands on both strategy and training of social media teams. Additionally, she runs the leading web marketing blog Emarketinglicious.fr. Regularly interviewed by various media outlets (l'Express, 01Net, 20minutes, etc.), Isabelle Mathieu also gives talks on social media at public and private events. She particularly addresses the following topics: - Introduction to social media. - Marketing on social networks: Facebook, Twitter, Instagram, YouTube, etc. - Creating a social media strategy. - Best practices on social media. - Community management. - Content marketing. - Social advertising: Facebook, Twitter, Instagram, LinkedIn. - Influence and social media. - Managing e-reputation. - Social Selling. - ROI and social media. - Blogging strategies for businesses. - Social media for NGOs.* Non-exhaustive list.